https://www.designingbuildings.co.uk/w/index.php?feed=atom&target=Architonic&title=Special%3AContributions%2FArchitonic 2026-04-07T14:52:21Z From Designing Buildings MediaWiki 1.17.4 https://www.designingbuildings.co.uk/wiki/File:Transcending_Image_Into_Reality.pdf 2012-11-21T12:50:43Z

<p>Architonic: Abstract An important aspect of any business is image. An image can essentially be abridged into what ones perception is of a service or product. That perception is based on a distinct combination of all available information. Perception is an individual</p> <hr /> <div>Abstract<br /> <br /> An important aspect of any business is image. An image can essentially be abridged into what ones perception is of a service or product. That perception is based on a distinct combination of all available information. Perception is an individual phenomenon therefore it is expected that varying opinions can be gained from similar sources. Architecture is no different. It is the responsibility of the architect to portray the philosophy of ones studio through various media and built work. This report aims to expose and evaluate architects attitudes towards image, utilising knowledge gained from working for an internationally recognised architect, supported by academic reading and research. By focusing on the “output” of a studio (drawings, built work and photography) it is possible to ascertain whether image benefits or encumbrances design and if architects can successfully materialize their ambitions.</div>

Architonic