User:Alex Harvie - Revision history

Alex Harvie at 07:31, 8 August 2018

2018-08-08T07:31:31Z

← Older revision		Revision as of 07:31, 8 August 2018
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−	Alex specialises in content-led communications campaigns. Her experience ranges from high-profile international projects to complex start-ups. She has devised and successfully delivered sensitive perception-change projects as well as multi-channel place-making campaigns. With a background in traditional marketing techniques, Alex is adept at digital communications, from the creation of social media campaigns to online commercialisation strategies.	+	Alex specialises in content-led communications campaigns. Her experience ranges from high-profile international projects to complex start-ups. She has devised and successfully delivered sensitive perception-change projects as well as multi-channel place-making campaigns. With a background in traditional marketing techniques, Alex is adept at digital communications, from the creation of social media campaigns to online commercialisation strategies.

	== Current role ==		== Current role ==
Line 36:		Line 36:

	* [[Architectural_publishing\|Architectural publishing]].		* [[Architectural_publishing\|Architectural publishing]].
−	* ~~Brand~~ guidelines.	+	* [[Brand_guidelines\|B]][[Brand_guidelines\|rand guidelines.]]
	* [[Getting_published\|Getting published]].		* [[Getting_published\|Getting published]].
−	* Mixed-use marketing.	+	* [[Mixed-use_marketing\|Mixed-use marketing.]]
	* [[Place_making\|Place making]].		* [[Place_making\|Place making]].
	* [https://www.designingbuildings.co.uk/wiki/Property_marketing Property marketing].		* [https://www.designingbuildings.co.uk/wiki/Property_marketing Property marketing].

Alex Harvie at 07:29, 8 August 2018

2018-08-08T07:29:38Z

← Older revision		Revision as of 07:29, 8 August 2018
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−	Alex specialises in content-led communications campaigns. Her experience ranges from high-profile international projects to complex start-ups. She has devised and successfully delivered sensitive perception-change projects as well as multi-channel place-making campaigns. With a background in traditional marketing techniques, Alex is adept at digital communications, from the creation of social media campaigns to online commercialisation strategies.	+	Alex specialises in content-led communications campaigns. Her experience ranges from high-profile international projects to complex start-ups. She has devised and successfully delivered sensitive perception-change projects as well as multi-channel place-making campaigns. With a background in traditional marketing techniques, Alex is adept at digital communications, from the creation of social media campaigns to online commercialisation strategies.

	== Current role ==		== Current role ==

−	== Marketing lead, Vastint UK ==	+	=== Marketing lead, Vastint UK ===

	Leading the marketing, communications and PR for Vastint UK, part of an international development company with operations across Europe. Creating campaigns for large-scale urban regeneration projects in London (26 acres), Leeds (21 acres) and Cardiff (24 acres). Implementing the communications strategy for London with 58,000m² workspaces, 1,200 homes, a primary school, 350-bed hotel and retail and leisure.		Leading the marketing, communications and PR for Vastint UK, part of an international development company with operations across Europe. Creating campaigns for large-scale urban regeneration projects in London (26 acres), Leeds (21 acres) and Cardiff (24 acres). Implementing the communications strategy for London with 58,000m² workspaces, 1,200 homes, a primary school, 350-bed hotel and retail and leisure.
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	=== Managing Editor of 'Splendour of Iran' ===		=== Managing Editor of 'Splendour of Iran' ===

−	Alex worked in Iran and Hong Kong to deliver this three-volume study created to redefine the nation's identity; offering unprecedented insights into one of the world's most enduring civilisations.	+	Alex worked in Iran and Hong Kong to deliver this three-volume study created to redefine the nation's identity; offering unprecedented insights into one of the world's most enduring civilisations, commissioned by Iran University Press.

	=== Marketing Specialist, Barking Riverside ===		=== Marketing Specialist, Barking Riverside ===
Line 35:		Line 35:
	Articles on Designing Buildings Wiki		Articles on Designing Buildings Wiki

−	* [https://www.designingbuildings.co.uk/wiki/Property_marketing Property marketing].
−	* [[Mixed-use_marketing\|Mixed-use marketing.]]
−	* [[Place_making\|Place Making]]
	* [[Architectural_publishing\|Architectural publishing]].		* [[Architectural_publishing\|Architectural publishing]].
		+	* Brand guidelines.
	* [[Getting_published\|Getting published]].		* [[Getting_published\|Getting published]].
		+	* Mixed-use marketing.
		+	* [[Place_making\|Place making]].
		+	* [https://www.designingbuildings.co.uk/wiki/Property_marketing Property marketing].
	* [[Self_publishing_for_architects\|Self publishing for architects]].		* [[Self_publishing_for_architects\|Self publishing for architects]].
	* [[Spelling\|Spelling]].		* [[Spelling\|Spelling]].
	* [[Technical_notes_on_architectural_publishing\|Technical notes on architectural publishing]].		* [[Technical_notes_on_architectural_publishing\|Technical notes on architectural publishing]].
	* [[Writing_technique\|Writing technique]].		* [[Writing_technique\|Writing technique]].

Alex Harvie at 14:26, 6 August 2018

2018-08-06T14:26:25Z

← Older revision		Revision as of 14:26, 6 August 2018
Line 3:		Line 3:
	== Current role ==		== Current role ==

−	=== Marketing lead, Vastint UK ===	+	== Marketing lead, Vastint UK ==

	Leading the marketing, communications and PR for Vastint UK, part of an international development company with operations across Europe. Creating campaigns for large-scale urban regeneration projects in London (26 acres), Leeds (21 acres) and Cardiff (24 acres). Implementing the communications strategy for London with 58,000m² workspaces, 1,200 homes, a primary school, 350-bed hotel and retail and leisure.		Leading the marketing, communications and PR for Vastint UK, part of an international development company with operations across Europe. Creating campaigns for large-scale urban regeneration projects in London (26 acres), Leeds (21 acres) and Cardiff (24 acres). Implementing the communications strategy for London with 58,000m² workspaces, 1,200 homes, a primary school, 350-bed hotel and retail and leisure.
Line 35:		Line 35:
	Articles on Designing Buildings Wiki		Articles on Designing Buildings Wiki

−	* [https://www.designingbuildings.co.uk/wiki/Property_marketing Property marketing].[[Mixed-use_marketing\|Mixed-use marketing.]]	+	* [https://www.designingbuildings.co.uk/wiki/Property_marketing Property marketing].
		+	* [[Mixed-use_marketing\|Mixed-use marketing.]]
	* [[Place_making\|Place Making]]		* [[Place_making\|Place Making]]
	* [[Architectural_publishing\|Architectural publishing]].		* [[Architectural_publishing\|Architectural publishing]].

Alex Harvie at 14:17, 6 August 2018

2018-08-06T14:17:52Z

← Older revision		Revision as of 14:17, 6 August 2018
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	Alex specialises in content-led communications campaigns. Her experience ranges from high-profile international projects to complex start-ups. She has devised and successfully delivered sensitive perception-change projects as well as multi-channel place-making campaigns. With a background in traditional marketing techniques, Alex is adept at digital communications, from the creation of social media campaigns to online commercialisation strategies.		Alex specialises in content-led communications campaigns. Her experience ranges from high-profile international projects to complex start-ups. She has devised and successfully delivered sensitive perception-change projects as well as multi-channel place-making campaigns. With a background in traditional marketing techniques, Alex is adept at digital communications, from the creation of social media campaigns to online commercialisation strategies.
−
−	{\|
−	~~\|width="100%"\|~~
−	{\|
−	~~\|width="100%"\|~~
−	~~== Contents ==~~
−
−	* [[#Contents\|1 Contents]]
−	* [[#Current_role\|2 Current role]]
−	** [[#Marketing_lead.2C_Vastint_UK\|2.1 Marketing lead, Vastint UK]]
−	* [[#Past_projects\|3 Past projects]]
−	** [[#Head_of_Communications.2C_Wembley_Park\|3.1 Head of Communications, Wembley Park]]
−	** [[#Managing_Editor_of_.27Splendour_of_Iran.27\|3.2 Managing Editor of 'Splendour of Iran']]
−	** [[#Marketing_Specialist.2C_Barking_Riverside\|3.3 Marketing Specialist, Barking Riverside]]
−	** [[#Content_Lead.2C_London_2012_Olympics\|3.4 Content Lead, London 2012 Olympics]]
−	** [[#9.2F11_Memorial_Author\|3.5 9/11 Memorial Author]]
−	** [[#Author.2C_RIBA\|3.6 Author, RIBA]]
−	\|}
−
−	~~== Contents ==~~
−
−	* [[#Current_role\|1 Current role]]
−	** [[#Marketing_lead.2C_Vastint_UK\|1.1 Marketing lead, Vastint UK]]
−	* [[#Past_projects\|2 Past projects]]
−	** [[#Head_of_Communications.2C_Wembley_Park\|2.1 Head of Communications, Wembley Park]]
−	** [[#Managing_Editor_of_.27Splendour_of_Iran.27\|2.2 Managing Editor of 'Splendour of Iran']]
−	** [[#Marketing_Specialist.2C_Barking_Riverside\|2.3 Marketing Specialist, Barking Riverside]]
−	** [[#Content_Lead.2C_London_2012_Olympics\|2.4 Content Lead, London 2012 Olympics]]
−	** [[#9.2F11_Memorial_Author\|2.5 9/11 Memorial Author]]
−	** [[#Author.2C_RIBA\|2.6 Author, RIBA]]
−	\|}

	== Current role ==		== Current role ==
Line 66:		Line 35:
	Articles on Designing Buildings Wiki		Articles on Designing Buildings Wiki

−	* [https://www.designingbuildings.co.uk/wiki/Property_marketing Property marketing]	+	* [https://www.designingbuildings.co.uk/wiki/Property_marketing Property marketing].[[Mixed-use_marketing\|Mixed-use marketing.]]
	* [[Place_making\|Place Making]]		* [[Place_making\|Place Making]]
	* [[Architectural_publishing\|Architectural publishing]].		* [[Architectural_publishing\|Architectural publishing]].

Alex Harvie at 11:20, 6 August 2018

2018-08-06T11:20:15Z

← Older revision		Revision as of 11:20, 6 August 2018
Line 1:		Line 1:
	Alex specialises in content-led communications campaigns. Her experience ranges from high-profile international projects to complex start-ups. She has devised and successfully delivered sensitive perception-change projects as well as multi-channel place-making campaigns. With a background in traditional marketing techniques, Alex is adept at digital communications, from the creation of social media campaigns to online commercialisation strategies.		Alex specialises in content-led communications campaigns. Her experience ranges from high-profile international projects to complex start-ups. She has devised and successfully delivered sensitive perception-change projects as well as multi-channel place-making campaigns. With a background in traditional marketing techniques, Alex is adept at digital communications, from the creation of social media campaigns to online commercialisation strategies.

		+	{\|
		+	\|width="100%"\|
	{\|		{\|
	\|width="100%"\|		\|width="100%"\|
		+	== Contents ==
		+
		+	* [[#Contents\|1 Contents]]
		+	* [[#Current_role\|2 Current role]]
		+	** [[#Marketing_lead.2C_Vastint_UK\|2.1 Marketing lead, Vastint UK]]
		+	* [[#Past_projects\|3 Past projects]]
		+	** [[#Head_of_Communications.2C_Wembley_Park\|3.1 Head of Communications, Wembley Park]]
		+	** [[#Managing_Editor_of_.27Splendour_of_Iran.27\|3.2 Managing Editor of 'Splendour of Iran']]
		+	** [[#Marketing_Specialist.2C_Barking_Riverside\|3.3 Marketing Specialist, Barking Riverside]]
		+	** [[#Content_Lead.2C_London_2012_Olympics\|3.4 Content Lead, London 2012 Olympics]]
		+	** [[#9.2F11_Memorial_Author\|3.5 9/11 Memorial Author]]
		+	** [[#Author.2C_RIBA\|3.6 Author, RIBA]]
		+	\|}
		+
	== Contents ==		== Contents ==

Line 50:		Line 66:
	Articles on Designing Buildings Wiki		Articles on Designing Buildings Wiki

		+	* [https://www.designingbuildings.co.uk/wiki/Property_marketing Property marketing]
	* [[Place_making\|Place Making]]		* [[Place_making\|Place Making]]
	* [[Architectural_publishing\|Architectural publishing]].		* [[Architectural_publishing\|Architectural publishing]].

Alex Harvie at 11:19, 6 August 2018

2018-08-06T11:19:06Z

← Older revision		Revision as of 11:19, 6 August 2018
Line 1:		Line 1:
	Alex specialises in content-led communications campaigns. Her experience ranges from high-profile international projects to complex start-ups. She has devised and successfully delivered sensitive perception-change projects as well as multi-channel place-making campaigns. With a background in traditional marketing techniques, Alex is adept at digital communications, from the creation of social media campaigns to online commercialisation strategies.		Alex specialises in content-led communications campaigns. Her experience ranges from high-profile international projects to complex start-ups. She has devised and successfully delivered sensitive perception-change projects as well as multi-channel place-making campaigns. With a background in traditional marketing techniques, Alex is adept at digital communications, from the creation of social media campaigns to online commercialisation strategies.
		+
		+	{\|
		+	\|width="100%"\|
		+	== Contents ==
		+
		+	* [[#Current_role\|1 Current role]]
		+	** [[#Marketing_lead.2C_Vastint_UK\|1.1 Marketing lead, Vastint UK]]
		+	* [[#Past_projects\|2 Past projects]]
		+	** [[#Head_of_Communications.2C_Wembley_Park\|2.1 Head of Communications, Wembley Park]]
		+	** [[#Managing_Editor_of_.27Splendour_of_Iran.27\|2.2 Managing Editor of 'Splendour of Iran']]
		+	** [[#Marketing_Specialist.2C_Barking_Riverside\|2.3 Marketing Specialist, Barking Riverside]]
		+	** [[#Content_Lead.2C_London_2012_Olympics\|2.4 Content Lead, London 2012 Olympics]]
		+	** [[#9.2F11_Memorial_Author\|2.5 9/11 Memorial Author]]
		+	** [[#Author.2C_RIBA\|2.6 Author, RIBA]]
		+	\|}

	== Current role ==		== Current role ==

Alex Harvie at 19:50, 23 July 2018

2018-07-23T19:50:33Z

← Older revision		Revision as of 19:50, 23 July 2018
Line 1:		Line 1:
	Alex specialises in content-led communications campaigns. Her experience ranges from high-profile international projects to complex start-ups. She has devised and successfully delivered sensitive perception-change projects as well as multi-channel place-making campaigns. With a background in traditional marketing techniques, Alex is adept at digital communications, from the creation of social media campaigns to online commercialisation strategies.		Alex specialises in content-led communications campaigns. Her experience ranges from high-profile international projects to complex start-ups. She has devised and successfully delivered sensitive perception-change projects as well as multi-channel place-making campaigns. With a background in traditional marketing techniques, Alex is adept at digital communications, from the creation of social media campaigns to online commercialisation strategies.
−
−	{\|
−	~~\|width="100%"\|~~
−	{\|
−	~~\|width="100%"\|~~
−	~~== Contents ==~~
−
−	* [[#Contents\|1 Contents]]
−	* [[#Current_role\|2 Current role]]
−	** [[#Marketing_lead.2C_Vastint_UK\|2.1 Marketing lead, Vastint UK]]
−	* [[#Past_projects\|3 Past projects]]
−	** [[#Head_of_Communications.2C_Wembley_Park\|3.1 Head of Communications, Wembley Park]]
−	** [[#Managing_Editor_of_.27Splendour_of_Iran.27\|3.2 Managing Editor of 'Splendour of Iran']]
−	** [[#Marketing_Specialist.2C_Barking_Riverside\|3.3 Marketing Specialist, Barking Riverside]]
−	** [[#Content_Lead.2C_London_2012_Olympics\|3.4 Content Lead, London 2012 Olympics]]
−	** [[#9.2F11_Memorial_Author\|3.5 9/11 Memorial Author]]
−	** [[#Author.2C_RIBA\|3.6 Author, RIBA]]
−	\|}
−
−	~~== ==~~
−	\|}

	== Current role ==		== Current role ==
Line 56:		Line 35:
	Articles on Designing Buildings Wiki		Articles on Designing Buildings Wiki

−	* Place Making	+	* [[Place_making\|Place Making]]
	* [[Architectural_publishing\|Architectural publishing]].		* [[Architectural_publishing\|Architectural publishing]].
−
	* [[Getting_published\|Getting published]].		* [[Getting_published\|Getting published]].
−
	* [[Self_publishing_for_architects\|Self publishing for architects]].		* [[Self_publishing_for_architects\|Self publishing for architects]].
−
	* [[Spelling\|Spelling]].		* [[Spelling\|Spelling]].
−
	* [[Technical_notes_on_architectural_publishing\|Technical notes on architectural publishing]].		* [[Technical_notes_on_architectural_publishing\|Technical notes on architectural publishing]].
−
	* [[Writing_technique\|Writing technique]].		* [[Writing_technique\|Writing technique]].

Alex Harvie at 19:48, 23 July 2018

2018-07-23T19:48:38Z

← Older revision		Revision as of 19:48, 23 July 2018
Line 1:		Line 1:
−	~~Alex Harvie is a Marketing, Communications and PR specialist with experience of large-scale, high-profile projects.~~
−
	Alex specialises in content-led communications campaigns. Her experience ranges from high-profile international projects to complex start-ups. She has devised and successfully delivered sensitive perception-change projects as well as multi-channel place-making campaigns. With a background in traditional marketing techniques, Alex is adept at digital communications, from the creation of social media campaigns to online commercialisation strategies.		Alex specialises in content-led communications campaigns. Her experience ranges from high-profile international projects to complex start-ups. She has devised and successfully delivered sensitive perception-change projects as well as multi-channel place-making campaigns. With a background in traditional marketing techniques, Alex is adept at digital communications, from the creation of social media campaigns to online commercialisation strategies.

		+	{\|
		+	\|width="100%"\|
	{\|		{\|
	\|width="100%"\|		\|width="100%"\|
	== Contents ==		== Contents ==

−	* [[#~~Current_role~~\|1 Current role]]	+	* [[#Contents\|1 Contents]]
−	** [[#~~Marketing_lead_at_Vastint_UK~~\|1.1 Marketing lead at Vastint UK]]	+	* [[#Current_role\|2 Current role]]
−	* [[#Past_projects\|2 Past projects]]	+	** [[#Marketing_lead.2C_Vastint_UK\|2.1 Marketing lead, Vastint UK]]
−	** [[#~~Head_of_Communications_Wembley_Park~~\|2.1 Head of Communications Wembley Park]]	+	* [[#Past_projects\|3 Past projects]]
−	** [[#Managing_Editor_of_.27Splendour_of_Iran.27\|2.2 Managing Editor of 'Splendour of Iran']]	+	** [[#Head_of_Communications.2C_Wembley_Park\|3.1 Head of Communications, Wembley Park]]
−	** [[#Marketing_Specialist.2C_Barking_Riverside\|2.3 Marketing Specialist, Barking Riverside]]	+	** [[#Managing_Editor_of_.27Splendour_of_Iran.27\|3.2 Managing Editor of 'Splendour of Iran']]
−	** [[#Content_Lead.2C_London_2012_Olympics\|2.4 Content Lead, London 2012 Olympics]]	+	** [[#Marketing_Specialist.2C_Barking_Riverside\|3.3 Marketing Specialist, Barking Riverside]]
−	* [[#~~Articles_on_Designing_Buildings_Wiki~~\|3 ~~Articles on Designing Buildings Wiki~~]]	+	** [[#Content_Lead.2C_London_2012_Olympics\|3.4 Content Lead, London 2012 Olympics]]
		+	** [[#9.2F11_Memorial_Author\|3.5 9/11 Memorial Author]]
		+	** [[#Author.2C_RIBA\|3.6 Author, RIBA]]
		+	\|}
		+
		+	== ==
	\|}		\|}

Alex Harvie at 19:47, 23 July 2018

2018-07-23T19:47:04Z

← Older revision		Revision as of 19:47, 23 July 2018
Line 1:		Line 1:
	Alex Harvie is a Marketing, Communications and PR specialist with experience of large-scale, high-profile projects.		Alex Harvie is a Marketing, Communications and PR specialist with experience of large-scale, high-profile projects.

−	Alex specialises in ~~leading~~ content-led communications campaigns. Her experience ranges from high-profile international projects to complex start-ups. She has devised and successfully delivered sensitive perception-change projects as well as multi-channel place-making campaigns. With a background in traditional marketing techniques, Alex is adept at digital communications, from the creation of social media campaigns to online commercialisation strategies.	+	Alex specialises in content-led communications campaigns. Her experience ranges from high-profile international projects to complex start-ups. She has devised and successfully delivered sensitive perception-change projects as well as multi-channel place-making campaigns. With a background in traditional marketing techniques, Alex is adept at digital communications, from the creation of social media campaigns to online commercialisation strategies.
		+
		+	{\|
		+	\|width="100%"\|
		+	== Contents ==
		+
		+	* [[#Current_role\|1 Current role]]
		+	** [[#Marketing_lead_at_Vastint_UK\|1.1 Marketing lead at Vastint UK]]
		+	* [[#Past_projects\|2 Past projects]]
		+	** [[#Head_of_Communications_Wembley_Park\|2.1 Head of Communications Wembley Park]]
		+	** [[#Managing_Editor_of_.27Splendour_of_Iran.27\|2.2 Managing Editor of 'Splendour of Iran']]
		+	** [[#Marketing_Specialist.2C_Barking_Riverside\|2.3 Marketing Specialist, Barking Riverside]]
		+	** [[#Content_Lead.2C_London_2012_Olympics\|2.4 Content Lead, London 2012 Olympics]]
		+	* [[#Articles_on_Designing_Buildings_Wiki\|3 Articles on Designing Buildings Wiki]]
		+	\|}

	== Current role ==		== Current role ==

−	=== Marketing lead at Vastint UK ===	+	=== Marketing lead, Vastint UK ===

	Leading the marketing, communications and PR for Vastint UK, part of an international development company with operations across Europe. Creating campaigns for large-scale urban regeneration projects in London (26 acres), Leeds (21 acres) and Cardiff (24 acres). Implementing the communications strategy for London with 58,000m² workspaces, 1,200 homes, a primary school, 350-bed hotel and retail and leisure.		Leading the marketing, communications and PR for Vastint UK, part of an international development company with operations across Europe. Creating campaigns for large-scale urban regeneration projects in London (26 acres), Leeds (21 acres) and Cardiff (24 acres). Implementing the communications strategy for London with 58,000m² workspaces, 1,200 homes, a primary school, 350-bed hotel and retail and leisure.
Line 11:		Line 25:
	== Past projects ==		== Past projects ==

−	=== Head of Communications Wembley Park ===	+	=== Head of Communications, Wembley Park ===

	Alex was responsible for devising a communications strategy to change perceptions of the £800m, 85-acre site around the National Stadium and establish it as a popular London district. Working with Wembley's complex stakeholder groups to create multi-layered communications programmes which deliver strategic corporate objectives while simultaneously engaging at community level. Working in traditional media, digital and social media, events, PR, installations, films and publishing.		Alex was responsible for devising a communications strategy to change perceptions of the £800m, 85-acre site around the National Stadium and establish it as a popular London district. Working with Wembley's complex stakeholder groups to create multi-layered communications programmes which deliver strategic corporate objectives while simultaneously engaging at community level. Working in traditional media, digital and social media, events, PR, installations, films and publishing.
Line 27:		Line 41:
	Alex worked for LOCOG/British Airways to manage a unique and complex partnership project to create the award-winning 'Murray Mound' Live Site in the River Lea on the Olympic Park.		Alex worked for LOCOG/British Airways to manage a unique and complex partnership project to create the award-winning 'Murray Mound' Live Site in the River Lea on the Olympic Park.

−	Alex was author and creator of 'September 11 Memorial Garden', a book for families of British victims of 9/11 commissioned by DCMS.	+	=== 9/11 Memorial Author ===
		+
		+	Alex was author and creator of 'September 11 Memorial Garden', a book for families of British victims of 9/11 commissioned by DCMS which set the approach to future Government memorial projects.
		+
		+	=== Author, RIBA ===

−	RIBA Good Practice Guide 'Marketing your practice', a chapter setting out the publishing options for architectural practices, explaining the stages and work involved in different routes.	+	Alex provided a chapter to the RIBA's Good Practice Guide 'Marketing your practice', a chapter setting out the publishing options for architectural practices, explaining the stages and work involved in different routes.

−	== Articles on Designing Buildings Wiki ==	+	Articles on Designing Buildings Wiki

	* Place Making		* Place Making

Alex Harvie at 19:44, 23 July 2018

2018-07-23T19:44:07Z

← Older revision		Revision as of 19:44, 23 July 2018
Line 1:		Line 1:
−	{\|	+	Alex Harvie is a Marketing, Communications and PR specialist with experience of large-scale, high-profile projects.
−	~~\|width="100%"\|~~	+
−	~~== Contents ==~~	+
−	* [[#Marketing_and_perception_change\|1 Marketing and ~~perception change]]~~	+
−	* [[#Current_role:_Head_of_Marketing.2C_Wembley_Park\|2 Current role: Head of ~~Marketing~~, ~~Wembley]]~~	+
−	* [[#Past_projects\|3 Past projects]]	+
−	* [[#Articles_on_Designing_Buildings_Wiki\|4 Articles on Designing Buildings Wiki]]	+
−	\|}	+

−	{\|	+	Alex specialises in leading content-led communications campaigns. Her experience ranges from high-profile international projects to complex start-ups. She has devised and successfully delivered sensitive perception-change projects as well as multi-channel place-making campaigns. With a background in traditional marketing techniques, Alex is adept at digital communications, from the creation of social media campaigns to online commercialisation strategies.
−	~~\|width="100%"\|~~	+
−	~~== Contents ==~~	+

−	* [[#Marketing_and_perception_change\|1 Marketing and perception change]]	+	== Current role ==
−	* [[#Current_role:_Head_of_Marketing.2C_Wembley_Park\|2 Current role~~: Head of Marketing, Wembley Park]]~~	+
−	* [[#Past_projects\|3 Past projects]]	+
−	* [[#Articles_on_Designing_Buildings_Wiki\|4 Articles on Designing Buildings Wiki]]	+
−	\|}	+

−	== Marketing ~~and perception change~~ ==	+	=== Marketing lead at Vastint UK ===

−	~~Alex has worked on~~ large-scale ~~complex~~ regeneration projects, ~~she has also devised~~ communications ~~strategies~~ for ~~high~~-~~profile organisations~~ and ~~has worked on politically-sensitive projects for government organisations~~ and ~~nation states~~.	+	Leading the marketing, communications and PR for Vastint UK, part of an international development company with operations across Europe. Creating campaigns for large-scale urban regeneration projects in London (26 acres), Leeds (21 acres) and Cardiff (24 acres). Implementing the communications strategy for London with 58,000m² workspaces, 1,200 homes, a primary school, 350-bed hotel and retail and leisure.

−	== ~~Current role: Head of Marketing, Wembley Park~~ ==	+	== Past projects ==

−	~~Alex is responsible for devising a communications strategy to change perceptions~~ of ~~the £800m, 85-acre site around the National Stadium and establish it as a popular London district. Working with~~ Wembley's complex stakeholder groups to create multi-layered communications programmes which deliver strategic corporate objectives while simultaneously engaging at community level. Working in traditional media, digital and social media, events, PR, installations, films and publishing.	+	=== Head of Communications Wembley Park ===

−	~~== Past projects ==~~	+	Alex was responsible for devising a communications strategy to change perceptions of the £800m, 85-acre site around the National Stadium and establish it as a popular London district. Working with Wembley's complex stakeholder groups to create multi-layered communications programmes which deliver strategic corporate objectives while simultaneously engaging at community level. Working in traditional media, digital and social media, events, PR, installations, films and publishing.

−	'Splendour of Iran' ~~a three-volume study offering unprecedented insights into one of the world's most enduring civilisations, created to redefine the nation's identity.~~	+	=== Managing Editor of 'Splendour of Iran' ===

−	~~Barking Riverside, the largest development~~ in ~~the Thames Gateway, establishing a coherent written style~~ and ~~producing~~ three ~~design statements submitted as planning condition documents for Bellway Homes~~.	+	Alex worked in Iran and Hong Kong to deliver this three-volume study created to redefine the nation's identity; offering unprecedented insights into one of the world's most enduring civilisations.

−	~~LOCOG/British Airways - managing a unique and complex partnership project to create the award-winning 'Murray Mound' Live Site in the River Lea on the Olympic Park.~~	+	=== Marketing Specialist, Barking Riverside ===

−	'September 11 Memorial Garden', a book for families of British victims of 9/11 commissioned by DCMS.	+	At one of the largest development in the Thames Gateway, Alex worked to establish a coherent written style, producing three design statements submitted as planning condition documents for Bellway Homes.
		+
		+	=== Content Lead, London 2012 Olympics ===
		+
		+	Alex worked for LOCOG/British Airways to manage a unique and complex partnership project to create the award-winning 'Murray Mound' Live Site in the River Lea on the Olympic Park.
		+
		+	Alex was author and creator of 'September 11 Memorial Garden', a book for families of British victims of 9/11 commissioned by DCMS.

	RIBA Good Practice Guide 'Marketing your practice', a chapter setting out the publishing options for architectural practices, explaining the stages and work involved in different routes.		RIBA Good Practice Guide 'Marketing your practice', a chapter setting out the publishing options for architectural practices, explaining the stages and work involved in different routes.
Line 40:		Line 33:
	== Articles on Designing Buildings Wiki ==		== Articles on Designing Buildings Wiki ==

		+	* Place Making
	* [[Architectural_publishing\|Architectural publishing]].		* [[Architectural_publishing\|Architectural publishing]].

Line 51:		Line 45:

	* [[Writing_technique\|Writing technique]].		* [[Writing_technique\|Writing technique]].
−
−	~~All articles published on this site reflect Alex's views alone.~~

← Older revision		Revision as of 11:20, 6 August 2018
Line 1:		Line 1:
	Alex specialises in content-led communications campaigns. Her experience ranges from high-profile international projects to complex start-ups. She has devised and successfully delivered sensitive perception-change projects as well as multi-channel place-making campaigns. With a background in traditional marketing techniques, Alex is adept at digital communications, from the creation of social media campaigns to online commercialisation strategies.		Alex specialises in content-led communications campaigns. Her experience ranges from high-profile international projects to complex start-ups. She has devised and successfully delivered sensitive perception-change projects as well as multi-channel place-making campaigns. With a background in traditional marketing techniques, Alex is adept at digital communications, from the creation of social media campaigns to online commercialisation strategies.

		+	{\|
		+	\|width="100%"\|
	{\|		{\|
	\|width="100%"\|		\|width="100%"\|
		+	== Contents ==
		+
		+	* [[#Contents\|1 Contents]]
		+	* [[#Current_role\|2 Current role]]
		+	** [[#Marketing_lead.2C_Vastint_UK\|2.1 Marketing lead, Vastint UK]]
		+	* [[#Past_projects\|3 Past projects]]
		+	** [[#Head_of_Communications.2C_Wembley_Park\|3.1 Head of Communications, Wembley Park]]
		+	** [[#Managing_Editor_of_.27Splendour_of_Iran.27\|3.2 Managing Editor of 'Splendour of Iran']]
		+	** [[#Marketing_Specialist.2C_Barking_Riverside\|3.3 Marketing Specialist, Barking Riverside]]
		+	** [[#Content_Lead.2C_London_2012_Olympics\|3.4 Content Lead, London 2012 Olympics]]
		+	** [[#9.2F11_Memorial_Author\|3.5 9/11 Memorial Author]]
		+	** [[#Author.2C_RIBA\|3.6 Author, RIBA]]
		+	\|}
		+
	== Contents ==		== Contents ==

Line 50:		Line 66:
	Articles on Designing Buildings Wiki		Articles on Designing Buildings Wiki

		+	* [https://www.designingbuildings.co.uk/wiki/Property_marketing Property marketing]
	* [[Place_making\|Place Making]]		* [[Place_making\|Place Making]]
	* [[Architectural_publishing\|Architectural publishing]].		* [[Architectural_publishing\|Architectural publishing]].

← Older revision		Revision as of 11:19, 6 August 2018
Line 1:		Line 1:
	Alex specialises in content-led communications campaigns. Her experience ranges from high-profile international projects to complex start-ups. She has devised and successfully delivered sensitive perception-change projects as well as multi-channel place-making campaigns. With a background in traditional marketing techniques, Alex is adept at digital communications, from the creation of social media campaigns to online commercialisation strategies.		Alex specialises in content-led communications campaigns. Her experience ranges from high-profile international projects to complex start-ups. She has devised and successfully delivered sensitive perception-change projects as well as multi-channel place-making campaigns. With a background in traditional marketing techniques, Alex is adept at digital communications, from the creation of social media campaigns to online commercialisation strategies.
		+
		+	{\|
		+	\|width="100%"\|
		+	== Contents ==
		+
		+	* [[#Current_role\|1 Current role]]
		+	** [[#Marketing_lead.2C_Vastint_UK\|1.1 Marketing lead, Vastint UK]]
		+	* [[#Past_projects\|2 Past projects]]
		+	** [[#Head_of_Communications.2C_Wembley_Park\|2.1 Head of Communications, Wembley Park]]
		+	** [[#Managing_Editor_of_.27Splendour_of_Iran.27\|2.2 Managing Editor of 'Splendour of Iran']]
		+	** [[#Marketing_Specialist.2C_Barking_Riverside\|2.3 Marketing Specialist, Barking Riverside]]
		+	** [[#Content_Lead.2C_London_2012_Olympics\|2.4 Content Lead, London 2012 Olympics]]
		+	** [[#9.2F11_Memorial_Author\|2.5 9/11 Memorial Author]]
		+	** [[#Author.2C_RIBA\|2.6 Author, RIBA]]
		+	\|}

	== Current role ==		== Current role ==

← Older revision		Revision as of 19:48, 23 July 2018
Line 1:		Line 1:
−	~~Alex Harvie is a Marketing, Communications and PR specialist with experience of large-scale, high-profile projects.~~
−
	Alex specialises in content-led communications campaigns. Her experience ranges from high-profile international projects to complex start-ups. She has devised and successfully delivered sensitive perception-change projects as well as multi-channel place-making campaigns. With a background in traditional marketing techniques, Alex is adept at digital communications, from the creation of social media campaigns to online commercialisation strategies.		Alex specialises in content-led communications campaigns. Her experience ranges from high-profile international projects to complex start-ups. She has devised and successfully delivered sensitive perception-change projects as well as multi-channel place-making campaigns. With a background in traditional marketing techniques, Alex is adept at digital communications, from the creation of social media campaigns to online commercialisation strategies.

		+	{\|
		+	\|width="100%"\|
	{\|		{\|
	\|width="100%"\|		\|width="100%"\|
	== Contents ==		== Contents ==

−	* [[#~~Current_role~~\|1 Current role]]	+	* [[#Contents\|1 Contents]]
−	** [[#~~Marketing_lead_at_Vastint_UK~~\|1.1 Marketing lead at Vastint UK]]	+	* [[#Current_role\|2 Current role]]
−	* [[#Past_projects\|2 Past projects]]	+	** [[#Marketing_lead.2C_Vastint_UK\|2.1 Marketing lead, Vastint UK]]
−	** [[#~~Head_of_Communications_Wembley_Park~~\|2.1 Head of Communications Wembley Park]]	+	* [[#Past_projects\|3 Past projects]]
−	** [[#Managing_Editor_of_.27Splendour_of_Iran.27\|2.2 Managing Editor of 'Splendour of Iran']]	+	** [[#Head_of_Communications.2C_Wembley_Park\|3.1 Head of Communications, Wembley Park]]
−	** [[#Marketing_Specialist.2C_Barking_Riverside\|2.3 Marketing Specialist, Barking Riverside]]	+	** [[#Managing_Editor_of_.27Splendour_of_Iran.27\|3.2 Managing Editor of 'Splendour of Iran']]
−	** [[#Content_Lead.2C_London_2012_Olympics\|2.4 Content Lead, London 2012 Olympics]]	+	** [[#Marketing_Specialist.2C_Barking_Riverside\|3.3 Marketing Specialist, Barking Riverside]]
−	* [[#~~Articles_on_Designing_Buildings_Wiki~~\|3 ~~Articles on Designing Buildings Wiki~~]]	+	** [[#Content_Lead.2C_London_2012_Olympics\|3.4 Content Lead, London 2012 Olympics]]
		+	** [[#9.2F11_Memorial_Author\|3.5 9/11 Memorial Author]]
		+	** [[#Author.2C_RIBA\|3.6 Author, RIBA]]
		+	\|}
		+
		+	== ==
	\|}		\|}