Search engine optimisation - Revision history

Editor at 18:09, 25 October 2021

2021-10-25T18:09:00Z

← Older revision		Revision as of 18:09, 25 October 2021
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	Once a website has been optimised so that the highest possible number of people are directed to it, it is important that those people find high quality, engaging web pages that encourage them to stay on the site and browse more than one page.		Once a website has been optimised so that the highest possible number of people are directed to it, it is important that those people find high quality, engaging web pages that encourage them to stay on the site and browse more than one page.

−	= Related articles on Designing Buildings ~~Wiki~~ =	+	= Related articles on Designing Buildings =

	* Brand guidelines.		* Brand guidelines.
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	* Mixed-use marketing.		* Mixed-use marketing.
	* Routes to market.		* Routes to market.
		+	* User experience UX.
	* Writing technique.		* Writing technique.

	[[Category:DCN_Definition]] [[Category:DCN_Guidance]]		[[Category:DCN_Definition]] [[Category:DCN_Guidance]]

Designing Buildings at 08:43, 27 December 2020

2020-12-27T08:43:24Z

← Older revision		Revision as of 08:43, 27 December 2020
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	* Writing technique.		* Writing technique.

−	[[Category:~~Articles_needing_more_work~~]]	+	[[Category:DCN_Definition]] [[Category:DCN_Guidance]]

Designing Buildings at 06:53, 22 May 2020

2020-05-22T06:53:56Z

← Older revision		Revision as of 06:53, 22 May 2020
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−	~~To help develop this article, click 'Edit this article' above.~~
−
−	~~-----~~
	Search engine optimisation (SEO) is the process of improving the visibility of a website or web page in a search engine's 'natural' or 'organic' (rather than paid for) search results. The higher and more frequently a site appears in search results, the more visitors it is likely to receive.		Search engine optimisation (SEO) is the process of improving the visibility of a website or web page in a search engine's 'natural' or 'organic' (rather than paid for) search results. The higher and more frequently a site appears in search results, the more visitors it is likely to receive.

Editor at 16:31, 8 March 2019

2019-03-08T16:31:47Z

← Older revision		Revision as of 16:31, 8 March 2019
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	Once a website has been optimised so that the highest possible number of people are directed to it, it is important that those people find high quality, engaging web pages that encourage them to stay on the site and browse more than one page.		Once a website has been optimised so that the highest possible number of people are directed to it, it is important that those people find high quality, engaging web pages that encourage them to stay on the site and browse more than one page.

−	~~= Find out more =~~	+	= Related articles on Designing Buildings Wiki =
−		+
−	=== Related articles on Designing Buildings Wiki ===	+

	* Brand guidelines.		* Brand guidelines.
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	* Property marketing.		* Property marketing.
	* Mixed-use marketing.		* Mixed-use marketing.
		+	* Routes to market.
	* Writing technique.		* Writing technique.

	[[Category:Articles_needing_more_work]]		[[Category:Articles_needing_more_work]]

Alex Harvie at 14:28, 6 August 2018

2018-08-06T14:28:51Z

← Older revision		Revision as of 14:28, 6 August 2018
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−
	To help develop this article, click 'Edit this article' above.		To help develop this article, click 'Edit this article' above.

−	----	+	-----
−		+
	Search engine optimisation (SEO) is the process of improving the visibility of a website or web page in a search engine's 'natural' or 'organic' (rather than paid for) search results. The higher and more frequently a site appears in search results, the more visitors it is likely to receive.		Search engine optimisation (SEO) is the process of improving the visibility of a website or web page in a search engine's 'natural' or 'organic' (rather than paid for) search results. The higher and more frequently a site appears in search results, the more visitors it is likely to receive.

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	Optimising a website so that it appears higher and more frequently in search results may involve:		Optimising a website so that it appears higher and more frequently in search results may involve:
−	*Writing content that is useful to the target audience.	+
−	*Writing content that includes frequently searched for keyword phrases.	+	* Writing content that is useful to the target audience.
−	*Providing people writing for the website with clear instructions about which keywords must be included and giving an indication of the number of times each keyword should be included.	+	* Writing content that includes frequently searched for keyword phrases.
−	*Using synonyms to the key topic words to allow a broader range of search topics to direct people to the site.	+	* Providing people writing for the website with clear instructions about which keywords must be included and giving an indication of the number of times each keyword should be included.
−	*Captioning images so that search engines can index them appropriately.	+	* Using synonyms to the key topic words to allow a broader range of search topics to direct people to the site.
−	*Giving videos titles using appropriate keywords.	+	* Captioning images so that search engines can index them appropriately.
−	*Writing appropriate meta descriptions - the short text that appears when your website come up in search results.	+	* Giving videos titles using appropriate keywords.
−	*Ensuring that individual pages stick to one subject and that page tags are on the same topic.	+	* Writing appropriate meta descriptions - the short text that appears when your website come up in search results.
−	*Regularly editing content to so that search engines keep re-indexing it.	+	* Ensuring that individual pages stick to one subject and that page tags are on the same topic.
−	*Increasing the number of ‘backlinks’ (inbound links).	+	* Regularly editing content to so that search engines keep re-indexing it.
−	*Creating internal links and site maps that make it easier for search engines to direct people to the most important pages on the site.	+	* Increasing the number of ‘backlinks’ (inbound links).
−	*Linking to other relevant sites. This not only affects the ranking of a site, but may encourage other site owners to link back to it in return.	+	* Creating internal links and site maps that make it easier for search engines to direct people to the most important pages on the site.
−	*Allowing visitors to favourite and share the website and web pages using social media.	+	* Linking to other relevant sites. This not only affects the ranking of a site, but may encourage other site owners to link back to it in return.
−	*Ensuring pages include data, statistics and graphs as people like to share this sort of content.	+	* Allowing visitors to favourite and share the website and web pages using social media.
−	*Avoiding placing content behind registration forms or pay walls. Search engines prefer content that can be accessed freely, and they cannot always index information behind forms and walls. If access restrictions are necessary, make sure some portions of the site remain visible, such as page titles for example.	+	* Ensuring pages include data, statistics and graphs as people like to share this sort of content.
		+	* Avoiding placing content behind registration forms or pay walls. Search engines prefer content that can be accessed freely, and they cannot always index information behind forms and walls. If access restrictions are necessary, make sure some portions of the site remain visible, such as page titles for example.

	Targeted SEO can focus on specific kinds of search, such as; image searches, local searches, video searches, academic searches, industry-specific searches and so on. SEO for international markets may require translation, registration of local domain names and web hosting that provides a local IP address.		Targeted SEO can focus on specific kinds of search, such as; image searches, local searches, video searches, academic searches, industry-specific searches and so on. SEO for international markets may require translation, registration of local domain names and web hosting that provides a local IP address.
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	=== Related articles on Designing Buildings Wiki ===		=== Related articles on Designing Buildings Wiki ===
−	*Brand guidelines.	+
−	*Getting published.	+	* Brand guidelines.
−	*Writing technique.	+	* Getting published.
		+	* Property marketing.
		+	* Mixed-use marketing.
		+	* Writing technique.

	[[Category:Articles_needing_more_work]]		[[Category:Articles_needing_more_work]]

Susan Poupard at 16:25, 8 July 2014

2014-07-08T16:25:46Z

← Older revision		Revision as of 16:25, 8 July 2014
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	*Avoiding placing content behind registration forms or pay walls. Search engines prefer content that can be accessed freely, and they cannot always index information behind forms and walls. If access restrictions are necessary, make sure some portions of the site remain visible, such as page titles for example.		*Avoiding placing content behind registration forms or pay walls. Search engines prefer content that can be accessed freely, and they cannot always index information behind forms and walls. If access restrictions are necessary, make sure some portions of the site remain visible, such as page titles for example.

−	~~Targetted~~ SEO can focus on specific kinds of search, such as; image searches, local searches, video searches, academic searches, industry-specific searches and so on. SEO for international markets may require translation, registration of local domain names and web hosting that provides a local IP address.	+	Targeted SEO can focus on specific kinds of search, such as; image searches, local searches, video searches, academic searches, industry-specific searches and so on. SEO for international markets may require translation, registration of local domain names and web hosting that provides a local IP address.

	The most popular search engines (Google, Bing, and Yahoo) do not disclose the algorithms they use to rank pages and these algorithms are changed continually. For example, in 2011 Google implemented a new system to penalise sites whose content is not unique. In 2012, a further update was released, down-grading websites that provided poor user experience.		The most popular search engines (Google, Bing, and Yahoo) do not disclose the algorithms they use to rank pages and these algorithms are changed continually. For example, in 2011 Google implemented a new system to penalise sites whose content is not unique. In 2012, a further update was released, down-grading websites that provided poor user experience.

86.144.151.37 at 08:43, 20 November 2013

2013-11-20T08:43:25Z

← Older revision		Revision as of 08:43, 20 November 2013
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−	To help develop this article, click ~~EDIT~~ above.	+	To help develop this article, click 'Edit this article' above.

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Designing Buildings at 15:15, 31 October 2013

2013-10-31T15:15:04Z

← Older revision		Revision as of 15:15, 31 October 2013
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	[[Category:Articles_needing_more_work]]		[[Category:Articles_needing_more_work]]
−	~~[[Category:Cost_/_business_planning]]~~

Designing Buildings at 08:25, 23 March 2013

2013-03-23T08:25:28Z

← Older revision		Revision as of 08:25, 23 March 2013
Line 1:		Line 1:

−	~~This article needs attention.~~ To help develop this article, click EDIT above.	+	To help develop this article, click EDIT above.

	----		----
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	Search engine optimisation (SEO) is the process of improving the visibility of a website or web page in a search engine's 'natural' or 'organic' (rather than paid for) search results. The higher and more frequently a site appears in search results, the more visitors it is likely to receive.		Search engine optimisation (SEO) is the process of improving the visibility of a website or web page in a search engine's 'natural' or 'organic' (rather than paid for) search results. The higher and more frequently a site appears in search results, the more visitors it is likely to receive.

−	This is increasingly important as search engines become the default method for finding information.	+	This is increasingly important as search engines become the default method for finding information.

	The construction industry is dominated by people searching for a wide range of knowledge and a great number of products with which to create buildings. There are approximately 250,000 companies operating in the construction industry in the UK. Appearing first when potential clients are searching for particular products or services is critical to business success.		The construction industry is dominated by people searching for a wide range of knowledge and a great number of products with which to create buildings. There are approximately 250,000 companies operating in the construction industry in the UK. Appearing first when potential clients are searching for particular products or services is critical to business success.
Line 31:		Line 31:
	Targetted SEO can focus on specific kinds of search, such as; image searches, local searches, video searches, academic searches, industry-specific searches and so on. SEO for international markets may require translation, registration of local domain names and web hosting that provides a local IP address.		Targetted SEO can focus on specific kinds of search, such as; image searches, local searches, video searches, academic searches, industry-specific searches and so on. SEO for international markets may require translation, registration of local domain names and web hosting that provides a local IP address.

−	The most popular search engines (Google, Bing, and Yahoo) do not disclose the algorithms they use to rank pages and these algorithms are changed continually. For example, in 2011 Google implemented a new system to penalise sites whose content is not unique. In 2012, a further update was released, down-grading websites that provided poor user experience.	+	The most popular search engines (Google, Bing, and Yahoo) do not disclose the algorithms they use to rank pages and these algorithms are changed continually. For example, in 2011 Google implemented a new system to penalise sites whose content is not unique. In 2012, a further update was released, down-grading websites that provided poor user experience.

	Companies that employ overly aggressive techniques (‘black hat’ techniques such as; including hidden pages or hidden text or creating pages with excessive or irrelevant keywords) can be 'banned' from the search results. For example in 2006 Google temporarily removed BMW Germany from its search results.		Companies that employ overly aggressive techniques (‘black hat’ techniques such as; including hidden pages or hidden text or creating pages with excessive or irrelevant keywords) can be 'banned' from the search results. For example in 2006 Google temporarily removed BMW Germany from its search results.

Designing Buildings at 08:25, 23 March 2013

2013-03-23T08:25:04Z

← Older revision		Revision as of 08:25, 23 March 2013
Line 6:		Line 6:
	Search engine optimisation (SEO) is the process of improving the visibility of a website or web page in a search engine's 'natural' or 'organic' (rather than paid for) search results. The higher and more frequently a site appears in search results, the more visitors it is likely to receive.		Search engine optimisation (SEO) is the process of improving the visibility of a website or web page in a search engine's 'natural' or 'organic' (rather than paid for) search results. The higher and more frequently a site appears in search results, the more visitors it is likely to receive.

−	This is increasingly important as search engines become the default method for finding information. This is particularly true in the construction industry which is dominated by people searching for a wide range of knowledge and a great number of products with which to create buildings. There are approximately 250,000 companies operating in the construction industry in the UK, employing 1.2 million people and producing 250,000 products. Appearing first when potential clients are searching for particular products or services is critical to business success.	+	This is increasingly important as search engines become the default method for finding information.

−	SEO considers how search engines work, what people search for, the actual search terms or keywords ~~that~~ typed into search engines and ~~which~~ search engines are preferred by ~~their~~ targeted audience.	+	The construction industry is dominated by people searching for a wide range of knowledge and a great number of products with which to create buildings. There are approximately 250,000 companies operating in the construction industry in the UK. Appearing first when potential clients are searching for particular products or services is critical to business success.
		+
		+	SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and what sort of search engines are preferred by a particular targeted audience.

	Optimising a website so that it appears higher and more frequently in search results may involve:		Optimising a website so that it appears higher and more frequently in search results may involve:
		+	*Writing content that is useful to the target audience.
	*Writing content that includes frequently searched for keyword phrases.		*Writing content that includes frequently searched for keyword phrases.
−	*Regularly editing content to so that search engines keep crawling back to it.
−	*Increasing the number of ‘backlinks’ (inbound links).
−	*Using synonyms to the key topic words to allow a broader range of search topics to direct people to the site.
	*Providing people writing for the website with clear instructions about which keywords must be included and giving an indication of the number of times each keyword should be included.		*Providing people writing for the website with clear instructions about which keywords must be included and giving an indication of the number of times each keyword should be included.
		+	*Using synonyms to the key topic words to allow a broader range of search topics to direct people to the site.
	*Captioning images so that search engines can index them appropriately.		*Captioning images so that search engines can index them appropriately.
	*Giving videos titles using appropriate keywords.		*Giving videos titles using appropriate keywords.
		+	*Writing appropriate meta descriptions - the short text that appears when your website come up in search results.
		+	*Ensuring that individual pages stick to one subject and that page tags are on the same topic.
		+	*Regularly editing content to so that search engines keep re-indexing it.
		+	*Increasing the number of ‘backlinks’ (inbound links).
	*Creating internal links and site maps that make it easier for search engines to direct people to the most important pages on the site.		*Creating internal links and site maps that make it easier for search engines to direct people to the most important pages on the site.
		+	*Linking to other relevant sites. This not only affects the ranking of a site, but may encourage other site owners to link back to it in return.
	*Allowing visitors to favourite and share the website and web pages using social media.		*Allowing visitors to favourite and share the website and web pages using social media.
	*Ensuring pages include data, statistics and graphs as people like to share this sort of content.		*Ensuring pages include data, statistics and graphs as people like to share this sort of content.
−	*Linking to other relevant sites. This not only affects the ranking of a site, but may encourage other site owners to link back to it in return.	+	*Avoiding placing content behind registration forms or pay walls. Search engines prefer content that can be accessed freely, and they cannot always index information behind forms and walls. If access restrictions are necessary, make sure some portions of the site remain visible, such as page titles for example.
−	*Writing appropriate meta descriptions - the short text that appears when your website come up in search results.	+
−	*Avoiding placing content behind registration forms or pay walls. Search engines prefer content that can be accessed freely, and they cannot always index information behind ~~the~~ forms and walls. If access restrictions are necessary make sure some portions of the site remain visible, such as page titles for example.	+
−	*Ensuring that individual pages stick to one subject and that page tags are on the same topic.	+

	Targetted SEO can focus on specific kinds of search, such as; image searches, local searches, video searches, academic searches, industry-specific searches and so on. SEO for international markets may require translation, registration of local domain names and web hosting that provides a local IP address.		Targetted SEO can focus on specific kinds of search, such as; image searches, local searches, video searches, academic searches, industry-specific searches and so on. SEO for international markets may require translation, registration of local domain names and web hosting that provides a local IP address.

−	The ~~leading~~ search engines, Google, Bing, and Yahoo, do not disclose the algorithms they use to rank pages and ~~their~~ algorithms are continually ~~changing~~. For example, in 2011 Google implemented a new system to penalise sites whose content is not unique. In 2012, a further update was released, down-grading websites that provided poor user experience. Companies that employ overly aggressive techniques (‘black hat’ techniques such as; including hidden pages or hidden text or creating pages with excessive or irrelevant keywords) can be 'banned' from the search results. For example in 2006 Google temporarily removed BMW Germany from its search results.	+	The most popular search engines (Google, Bing, and Yahoo) do not disclose the algorithms they use to rank pages and these algorithms are changed continually. For example, in 2011 Google implemented a new system to penalise sites whose content is not unique. In 2012, a further update was released, down-grading websites that provided poor user experience.
		+
		+	Companies that employ overly aggressive techniques (‘black hat’ techniques such as; including hidden pages or hidden text or creating pages with excessive or irrelevant keywords) can be 'banned' from the search results. For example in 2006 Google temporarily removed BMW Germany from its search results.

−	~~A successful internet strategy should build~~ high quality web pages that ~~engage users and~~ encourage them to stay on the site ~~once they have landed there, browsing~~ more than one page.	+	Once a website has been optimised so that the highest possible number of people are directed to it, it is important that those people find high quality, engaging web pages that encourage them to stay on the site and browse more than one page.

	= Find out more =		= Find out more =