Marketing considerations for architects - Revision history

Designing Buildings at 07:05, 20 January 2021

2021-01-20T07:05:08Z

← Older revision		Revision as of 07:05, 20 January 2021
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	* Writing technique.		* Writing technique.

−		+	[[Category:Articles_needing_more_work]] [[Category:DCN_Commentary]] [[Category:DCN_Guidance]] [[Category:Cost_/_business_planning]]
−	[[Category:Articles_needing_more_work]] [[Category:Cost_/_business_planning]]	+

Designing Buildings: moved Marketing Considerations for Architects to Marketing considerations for architects

2017-05-19T11:29:07Z

moved Marketing Considerations for Architects to Marketing considerations for architects

← Older revision

Revision as of 11:29, 19 May 2017

Designing Buildings at 11:28, 19 May 2017

2017-05-19T11:28:43Z

← Older revision		Revision as of 11:28, 19 May 2017
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	= Context =		= Context =

−	* Context A: Environmental scanning:	+	Context A: Environmental scanning:
−	** Factors: STEEPLE (Social, Technological, Economic, Ethical, Political, Legislative, Environmental).	+
−	** With respect to SWOT (Strengths, Weaknesses, Opportunities and Threats).	+	* Factors: STEEPLE (Social, Technological, Economic, Ethical, Political, Legislative, Environmental).
−	* Context B: Client and users:	+	* With respect to SWOT (Strengths, Weaknesses, Opportunities and Threats).
−	** Understand them. Improve your brand and product to their needs to give more value.	+
−	** Client surveys.	+	Context B: Client and users:
−	** Focus groups.	+
−	** Informal evidence and conversations.	+	* Understand them. Improve your brand and product to their needs to give more value.
−	* Context C: Competitors:	+	* Client surveys.
−	** Who are they?	+	* Focus groups.
−	** How do we compare in terms of price and value?	+	* Informal evidence and conversations.
−	** How are we better?	+
		+	Context C: Competitors:
		+
		+	* Who are they?
		+	* How do we compare in terms of price and value?
		+	* How are we better?
		+
		+	= Promotion =
		+
		+	Critical to deliver Return on Investment (ROI) and must be targeted:
		+
		+	* Direct advertising.
		+	* Personal recommendation.
		+	* Editorial content.
		+	* Social media.
		+	* PR.

	= Find out more =		= Find out more =
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	* Writing technique.		* Writing technique.

−
−
−	~~= PROMOTION =~~
−
−	* Critical to Deliver Return on Investment; must be targeted.
−	** Direct Advertising. Expensive. Blunt Instrument. Unsuitable.
−	** Personal Recommendation. Free. Extremely Effective. Targeted.
−	** Editorial Content. Balanced. But must be targeted carefully.
−	** Social Media. Risky.
−	** PR. Expensive, but effective and targeted to business needs.

	[[Category:Articles_needing_more_work]] [[Category:Cost_/_business_planning]]		[[Category:Articles_needing_more_work]] [[Category:Cost_/_business_planning]]

Designing Buildings at 11:26, 19 May 2017

2017-05-19T11:26:45Z

← Older revision		Revision as of 11:26, 19 May 2017
Line 1:		Line 1:
−	~~= Marketing Considerations for Architects =~~	+	This article needs more work. To help develop this article, click 'Edit this article' above.

−	= ~~GENERAL~~ =	+	= General =

−	* 3 Key ~~Elements~~: ~~Image~~, ~~Context & Promotion~~	+	* 3 Key elements: image, context and promotion
	* Where we are, where we want to be, how we get there and have we got there.		* Where we are, where we want to be, how we get there and have we got there.
	* Balance expectations with the reality of operating environment.		* Balance expectations with the reality of operating environment.
−	* Needs to be ~~Integral~~ to the ~~Business Plan~~	+	* Needs to be integral to the business plan
−	* ~~Wider (right)~~ audience = more business = more profit.	+	* A wider audience = more business = more profit.

−	= ~~IMAGE~~ =	+	= Image =

−	* Image, ~~Branding & The Marketing Mix~~	+	* Image, branding and marketing mix
−	* Define~~/Position Yourself; Price~~, ~~Place, Product (High Low? Expensive?)~~	+	* Define and position yourself in terms of price, place and product.
−	* What ~~Image~~ do we want to have?	+	* What image do we want to have?
	* What values do we espouse?		* What values do we espouse?
	* What is the USP?		* What is the USP?

−	= ~~CONTEXT~~ =	+	= Context =

−	* Context A: Environmental ~~Scanning~~	+	* Context A: Environmental scanning:
−	** Factors: STEEPLE (Social, Technological, Economic, Ethical, Political, Legislative, Environmental)	+	** Factors: STEEPLE (Social, Technological, Economic, Ethical, Political, Legislative, Environmental).
−	** With respect to SWOT.	+	** With respect to SWOT (Strengths, Weaknesses, Opportunities and Threats).
−	* Context B: Client ~~& Users~~	+	* Context B: Client and users:
−	** Understand them. Improve your brand and product to their needs ~~= MORE VALUE~~	+	** Understand them. Improve your brand and product to their needs to give more value.
−	** Client ~~Surveys~~	+	** Client surveys.
−	** Focus ~~Groups~~	+	** Focus groups.
−	** Informal ~~Evidence / Conversations~~	+	** Informal evidence and conversations.
−	* Context C: Competitors	+	* Context C: Competitors:
	** Who are they?		** Who are they?
−	** How do we compare~~? Price? Value~~?	+	** How do we compare in terms of price and value?
	** How are we better?		** How are we better?
		+
		+	= Find out more =
		+
		+	=== Related articles on Designing Buildings Wiki ===
		+
		+	* Architectural publishing.
		+	* Brand guidelines.
		+	* Constructing a three year strategic marketing plan.
		+	* Digital marketing for the construction industry.
		+	* Embedding successful key client management.
		+	* Market segmentation.
		+	* Marketing audit.
		+	* Marketing planning.
		+	* One-year tactical or operational marketing plan.
		+	* Search engine optimisation / Optimising your article for search engines.
		+	* Self publishing for architects.
		+	* Technical notes on architectural publishing.
		+	* Using publishing to optimise real estate projects.
		+	* Winning work.
		+	* Writing technique.


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	** PR. Expensive, but effective and targeted to business needs.		** PR. Expensive, but effective and targeted to business needs.

−	[[Category:~~Theory~~]] [[Category:~~Public_procedures~~]]	+	[[Category:Articles_needing_more_work]] [[Category:Cost_/_business_planning]]

Joebloggs at 13:27, 7 May 2017

2017-05-07T13:27:33Z

← Older revision		Revision as of 13:27, 7 May 2017
Line 1:		Line 1:
−	~~MARKETING~~	+	= Marketing Considerations for Architects =

−	GENERAL	+	= GENERAL =

	* 3 Key Elements: Image, Context & Promotion		* 3 Key Elements: Image, Context & Promotion
Line 9:		Line 9:
	* Wider (right) audience = more business = more profit.		* Wider (right) audience = more business = more profit.

−	IMAGE	+	= IMAGE =

	* Image, Branding & The Marketing Mix		* Image, Branding & The Marketing Mix
−	** Define/Position Yourself; Price, Place, Product (High Low? Expensive?)	+	* Define/Position Yourself; Price, Place, Product (High Low? Expensive?)
−	** What Image do we want to have?	+	* What Image do we want to have?
−	** What values do we espouse?	+	* What values do we espouse?
−	** What is the USP?	+	* What is the USP?

−	CONTEXT	+	= CONTEXT =

	* Context A: Environmental Scanning		* Context A: Environmental Scanning
Line 34:		Line 34:


−	PROMOTION	+	= PROMOTION =

	* Critical to Deliver Return on Investment; must be targeted.		* Critical to Deliver Return on Investment; must be targeted.

Joebloggs at 13:21, 7 May 2017

2017-05-07T13:21:23Z

← Older revision		Revision as of 13:21, 7 May 2017
Line 8:		Line 8:
	* Needs to be Integral to the Business Plan		* Needs to be Integral to the Business Plan
	* Wider (right) audience = more business = more profit.		* Wider (right) audience = more business = more profit.
−
−

	IMAGE		IMAGE
−
−

	* Image, Branding & The Marketing Mix		* Image, Branding & The Marketing Mix
Line 22:		Line 18:

	CONTEXT		CONTEXT
−
−

	* Context A: Environmental Scanning		* Context A: Environmental Scanning
	** Factors: STEEPLE (Social, Technological, Economic, Ethical, Political, Legislative, Environmental)		** Factors: STEEPLE (Social, Technological, Economic, Ethical, Political, Legislative, Environmental)
	** With respect to SWOT.		** With respect to SWOT.
−
−
−
	* Context B: Client & Users		* Context B: Client & Users
	** Understand them. Improve your brand and product to their needs = MORE VALUE		** Understand them. Improve your brand and product to their needs = MORE VALUE
Line 36:		Line 27:
	** Focus Groups		** Focus Groups
	** Informal Evidence / Conversations		** Informal Evidence / Conversations
−
−
−
	* Context C: Competitors		* Context C: Competitors
	** Who are they?		** Who are they?
Line 47:		Line 35:

	PROMOTION		PROMOTION
−
−

	* Critical to Deliver Return on Investment; must be targeted.		* Critical to Deliver Return on Investment; must be targeted.

Joebloggs: Created page with "MARKETING GENERAL * 3 Key Elements: Image, Context & Promotion * Where we are, where we want to be, how we get there and have we got there. * Balance expectations with the ..."

2017-05-07T13:20:46Z

Created page with "MARKETING GENERAL * 3 Key Elements: Image, Context & Promotion * Where we are, where we want to be, how we get there and have we got there. * Balance expectations with the ..."

New page

MARKETING

GENERAL

* 3 Key Elements: Image, Context & Promotion
* Where we are, where we want to be, how we get there and have we got there.
* Balance expectations with the reality of operating environment.
* Needs to be Integral to the Business Plan
* Wider (right) audience = more business = more profit.

IMAGE

* Image, Branding & The Marketing Mix
** Define/Position Yourself; Price, Place, Product (High Low? Expensive?)
** What Image do we want to have?
** What values do we espouse?
** What is the USP?

CONTEXT

* Context A: Environmental Scanning
** Factors: STEEPLE (Social, Technological, Economic, Ethical, Political, Legislative, Environmental)
** With respect to SWOT.

* Context B: Client & Users
** Understand them. Improve your brand and product to their needs = MORE VALUE
** Client Surveys
** Focus Groups
** Informal Evidence / Conversations

* Context C: Competitors
** Who are they?
** How do we compare? Price? Value?
** How are we better?

PROMOTION

* Critical to Deliver Return on Investment; must be targeted.
** Direct Advertising. Expensive. Blunt Instrument. Unsuitable.
** Personal Recommendation. Free. Extremely Effective. Targeted.
** Editorial Content. Balanced. But must be targeted carefully.
** Social Media. Risky.
** PR. Expensive, but effective and targeted to business needs.

[[Category:Theory]] [[Category:Public_procedures]]