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		<id>https://www.designingbuildings.co.uk/w/index.php?action=history&amp;feed=atom&amp;title=Email_Marketing</id>
		<title>Email Marketing - Revision history</title>
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		<updated>2026-05-31T13:08:20Z</updated>
		<subtitle>Revision history for this page on the wiki</subtitle>
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	<entry>
		<id>https://www.designingbuildings.co.uk/w/index.php?title=Email_Marketing&amp;diff=191125&amp;oldid=prev</id>
		<title>Designing Buildings at 08:13, 24 January 2021</title>
		<link rel="alternate" type="text/html" href="https://www.designingbuildings.co.uk/w/index.php?title=Email_Marketing&amp;diff=191125&amp;oldid=prev"/>
				<updated>2021-01-24T08:13:42Z</updated>
		
		<summary type="html">&lt;p&gt;&lt;/p&gt;
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		&lt;td colspan='2' style=&quot;background-color: white; color:black;&quot;&gt;← Older revision&lt;/td&gt;
		&lt;td colspan='2' style=&quot;background-color: white; color:black;&quot;&gt;Revision as of 08:13, 24 January 2021&lt;/td&gt;
		&lt;/tr&gt;&lt;tr&gt;&lt;td colspan=&quot;2&quot; class=&quot;diff-lineno&quot;&gt;Line 26:&lt;/td&gt;
&lt;td colspan=&quot;2&quot; class=&quot;diff-lineno&quot;&gt;Line 26:&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class='diff-marker'&gt;&amp;#160;&lt;/td&gt;&lt;td style=&quot;background: #eee; color:black; font-size: smaller;&quot;&gt;&lt;div&gt;* Writing technique.&lt;/div&gt;&lt;/td&gt;&lt;td class='diff-marker'&gt;&amp;#160;&lt;/td&gt;&lt;td style=&quot;background: #eee; color:black; font-size: smaller;&quot;&gt;&lt;div&gt;* Writing technique.&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class='diff-marker'&gt;&amp;#160;&lt;/td&gt;&lt;td style=&quot;background: #eee; color:black; font-size: smaller;&quot;&gt;&lt;/td&gt;&lt;td class='diff-marker'&gt;&amp;#160;&lt;/td&gt;&lt;td style=&quot;background: #eee; color:black; font-size: smaller;&quot;&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class='diff-marker'&gt;&amp;minus;&lt;/td&gt;&lt;td style=&quot;background: #ffa; color:black; font-size: smaller;&quot;&gt;&lt;div&gt;[[Category:Articles_needing_more_work]]&lt;/div&gt;&lt;/td&gt;&lt;td class='diff-marker'&gt;+&lt;/td&gt;&lt;td style=&quot;background: #cfc; color:black; font-size: smaller;&quot;&gt;&lt;div&gt;[[Category:Articles_needing_more_work&lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;]] [[Category:DCN_Commentary&lt;/ins&gt;]]&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;/table&gt;</summary>
		<author><name>Designing Buildings</name></author>	</entry>

	<entry>
		<id>https://www.designingbuildings.co.uk/w/index.php?title=Email_Marketing&amp;diff=149941&amp;oldid=prev</id>
		<title>Designing Buildings at 10:15, 23 December 2019</title>
		<link rel="alternate" type="text/html" href="https://www.designingbuildings.co.uk/w/index.php?title=Email_Marketing&amp;diff=149941&amp;oldid=prev"/>
				<updated>2019-12-23T10:15:29Z</updated>
		
		<summary type="html">&lt;p&gt;&lt;/p&gt;
&lt;table style=&quot;background-color: white; color:black;&quot;&gt;
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		&lt;td colspan='2' style=&quot;background-color: white; color:black;&quot;&gt;← Older revision&lt;/td&gt;
		&lt;td colspan='2' style=&quot;background-color: white; color:black;&quot;&gt;Revision as of 10:15, 23 December 2019&lt;/td&gt;
		&lt;/tr&gt;&lt;tr&gt;&lt;td colspan=&quot;2&quot; class=&quot;diff-lineno&quot;&gt;Line 1:&lt;/td&gt;
&lt;td colspan=&quot;2&quot; class=&quot;diff-lineno&quot;&gt;Line 1:&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class='diff-marker'&gt;&amp;minus;&lt;/td&gt;&lt;td style=&quot;background: #ffa; color:black; font-size: smaller;&quot;&gt;&lt;div&gt;&lt;del style=&quot;color: red; font-weight: bold; text-decoration: none;&quot;&gt;&lt;/del&gt;&lt;/div&gt;&lt;/td&gt;&lt;td colspan=&quot;2&quot;&gt;&amp;#160;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class='diff-marker'&gt;&amp;#160;&lt;/td&gt;&lt;td style=&quot;background: #eee; color:black; font-size: smaller;&quot;&gt;&lt;div&gt;This article needs more work. To help develop this article click 'Edit this article' above.&lt;/div&gt;&lt;/td&gt;&lt;td class='diff-marker'&gt;&amp;#160;&lt;/td&gt;&lt;td style=&quot;background: #eee; color:black; font-size: smaller;&quot;&gt;&lt;div&gt;This article needs more work. To help develop this article click 'Edit this article' above.&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class='diff-marker'&gt;&amp;#160;&lt;/td&gt;&lt;td style=&quot;background: #eee; color:black; font-size: smaller;&quot;&gt;&lt;/td&gt;&lt;td class='diff-marker'&gt;&amp;#160;&lt;/td&gt;&lt;td style=&quot;background: #eee; color:black; font-size: smaller;&quot;&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class='diff-marker'&gt;&amp;minus;&lt;/td&gt;&lt;td style=&quot;background: #ffa; color:black; font-size: smaller;&quot;&gt;&lt;div&gt;----&lt;/div&gt;&lt;/td&gt;&lt;td class='diff-marker'&gt;+&lt;/td&gt;&lt;td style=&quot;background: #cfc; color:black; font-size: smaller;&quot;&gt;&lt;div&gt;----&lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;-&lt;/ins&gt;&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class='diff-marker'&gt;&amp;minus;&lt;/td&gt;&lt;td style=&quot;background: #ffa; color:black; font-size: smaller;&quot;&gt;&lt;div&gt;&amp;#160;&lt;/div&gt;&lt;/td&gt;&lt;td class='diff-marker'&gt;+&lt;/td&gt;&lt;td style=&quot;background: #cfc; color:black; font-size: smaller;&quot;&gt;&lt;div&gt;&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class='diff-marker'&gt;&amp;#160;&lt;/td&gt;&lt;td style=&quot;background: #eee; color:black; font-size: smaller;&quot;&gt;&lt;div&gt;Email marketing can be one of the most cost-effective ways to reach out to a large number of people all over the world. But steer clear of renting or purchasing lists to pad your email marketing database. Not only do you not know if the emails you have purchased are all for your target market, but the lists can actually hurt your deliver-ability rates and ultimately your reputation. Always try to build your list organically.&lt;/div&gt;&lt;/td&gt;&lt;td class='diff-marker'&gt;&amp;#160;&lt;/td&gt;&lt;td style=&quot;background: #eee; color:black; font-size: smaller;&quot;&gt;&lt;div&gt;Email marketing can be one of the most cost-effective ways to reach out to a large number of people all over the world. But steer clear of renting or purchasing lists to pad your email marketing database. Not only do you not know if the emails you have purchased are all for your target market, but the lists can actually hurt your deliver-ability rates and ultimately your reputation. Always try to build your list organically.&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class='diff-marker'&gt;&amp;#160;&lt;/td&gt;&lt;td style=&quot;background: #eee; color:black; font-size: smaller;&quot;&gt;&lt;/td&gt;&lt;td class='diff-marker'&gt;&amp;#160;&lt;/td&gt;&lt;td style=&quot;background: #eee; color:black; font-size: smaller;&quot;&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td colspan=&quot;2&quot; class=&quot;diff-lineno&quot;&gt;Line 20:&lt;/td&gt;
&lt;td colspan=&quot;2&quot; class=&quot;diff-lineno&quot;&gt;Line 18:&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class='diff-marker'&gt;&amp;#160;&lt;/td&gt;&lt;td style=&quot;background: #eee; color:black; font-size: smaller;&quot;&gt;&lt;div&gt;From time to time in your email marketing campaign, you should solicit active feedback from your subscribers. Ask them what they like about your emails, what new content they want to see, and how they think you could improve their experience. The information this process will bring you is very valuable. Use it to refine your emails and make your subscribers happier.&lt;/div&gt;&lt;/td&gt;&lt;td class='diff-marker'&gt;&amp;#160;&lt;/td&gt;&lt;td style=&quot;background: #eee; color:black; font-size: smaller;&quot;&gt;&lt;div&gt;From time to time in your email marketing campaign, you should solicit active feedback from your subscribers. Ask them what they like about your emails, what new content they want to see, and how they think you could improve their experience. The information this process will bring you is very valuable. Use it to refine your emails and make your subscribers happier.&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class='diff-marker'&gt;&amp;#160;&lt;/td&gt;&lt;td style=&quot;background: #eee; color:black; font-size: smaller;&quot;&gt;&lt;/td&gt;&lt;td class='diff-marker'&gt;&amp;#160;&lt;/td&gt;&lt;td style=&quot;background: #eee; color:black; font-size: smaller;&quot;&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class='diff-marker'&gt;&amp;minus;&lt;/td&gt;&lt;td style=&quot;background: #ffa; color:black; font-size: smaller;&quot;&gt;&lt;div&gt;= &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;Find out more &lt;/del&gt;=&lt;/div&gt;&lt;/td&gt;&lt;td class='diff-marker'&gt;+&lt;/td&gt;&lt;td style=&quot;background: #cfc; color:black; font-size: smaller;&quot;&gt;&lt;div&gt;= &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;Related articles on Designing Buildings Wiki &lt;/ins&gt;=&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class='diff-marker'&gt;&amp;#160;&lt;/td&gt;&lt;td style=&quot;background: #eee; color:black; font-size: smaller;&quot;&gt;&lt;/td&gt;&lt;td class='diff-marker'&gt;&amp;#160;&lt;/td&gt;&lt;td style=&quot;background: #eee; color:black; font-size: smaller;&quot;&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class='diff-marker'&gt;&amp;minus;&lt;/td&gt;&lt;td style=&quot;background: #ffa; color:black; font-size: smaller;&quot;&gt;&lt;div&gt;&lt;del class=&quot;diffchange diffchange-inline&quot;&gt;=== Related articles on Designing Buildings Wiki ===&lt;/del&gt;&lt;/div&gt;&lt;/td&gt;&lt;td class='diff-marker'&gt;+&lt;/td&gt;&lt;td style=&quot;background: #cfc; color:black; font-size: smaller;&quot;&gt;&lt;div&gt;* Brand guidelines&lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;.&lt;/ins&gt;&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class='diff-marker'&gt;&amp;minus;&lt;/td&gt;&lt;td style=&quot;background: #ffa; color:black; font-size: smaller;&quot;&gt;&lt;div&gt;*Brand guidelines.&lt;/div&gt;&lt;/td&gt;&lt;td class='diff-marker'&gt;+&lt;/td&gt;&lt;td style=&quot;background: #cfc; color:black; font-size: smaller;&quot;&gt;&lt;div&gt;&lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;* Email overload&lt;/ins&gt;.&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class='diff-marker'&gt;&amp;minus;&lt;/td&gt;&lt;td style=&quot;background: #ffa; color:black; font-size: smaller;&quot;&gt;&lt;div&gt;*Optimising your article for search engines.&lt;/div&gt;&lt;/td&gt;&lt;td class='diff-marker'&gt;+&lt;/td&gt;&lt;td style=&quot;background: #cfc; color:black; font-size: smaller;&quot;&gt;&lt;div&gt;* Optimising your article for search engines.&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class='diff-marker'&gt;&amp;minus;&lt;/td&gt;&lt;td style=&quot;background: #ffa; color:black; font-size: smaller;&quot;&gt;&lt;div&gt;*Search engine optimisation.&lt;/div&gt;&lt;/td&gt;&lt;td class='diff-marker'&gt;+&lt;/td&gt;&lt;td style=&quot;background: #cfc; color:black; font-size: smaller;&quot;&gt;&lt;div&gt;* Search engine optimisation.&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class='diff-marker'&gt;&amp;minus;&lt;/td&gt;&lt;td style=&quot;background: #ffa; color:black; font-size: smaller;&quot;&gt;&lt;div&gt;*Writing technique.&lt;/div&gt;&lt;/td&gt;&lt;td class='diff-marker'&gt;+&lt;/td&gt;&lt;td style=&quot;background: #cfc; color:black; font-size: smaller;&quot;&gt;&lt;div&gt;* Writing technique.&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class='diff-marker'&gt;&amp;#160;&lt;/td&gt;&lt;td style=&quot;background: #eee; color:black; font-size: smaller;&quot;&gt;&lt;/td&gt;&lt;td class='diff-marker'&gt;&amp;#160;&lt;/td&gt;&lt;td style=&quot;background: #eee; color:black; font-size: smaller;&quot;&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class='diff-marker'&gt;&amp;#160;&lt;/td&gt;&lt;td style=&quot;background: #eee; color:black; font-size: smaller;&quot;&gt;&lt;div&gt;[[Category:Articles_needing_more_work]]&lt;/div&gt;&lt;/td&gt;&lt;td class='diff-marker'&gt;&amp;#160;&lt;/td&gt;&lt;td style=&quot;background: #eee; color:black; font-size: smaller;&quot;&gt;&lt;div&gt;[[Category:Articles_needing_more_work]]&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;/table&gt;</summary>
		<author><name>Designing Buildings</name></author>	</entry>

	<entry>
		<id>https://www.designingbuildings.co.uk/w/index.php?title=Email_Marketing&amp;diff=16058&amp;oldid=prev</id>
		<title>Designing Buildings at 08:09, 3 December 2013</title>
		<link rel="alternate" type="text/html" href="https://www.designingbuildings.co.uk/w/index.php?title=Email_Marketing&amp;diff=16058&amp;oldid=prev"/>
				<updated>2013-12-03T08:09:49Z</updated>
		
		<summary type="html">&lt;p&gt;&lt;/p&gt;
&lt;table style=&quot;background-color: white; color:black;&quot;&gt;
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		&lt;td colspan='2' style=&quot;background-color: white; color:black;&quot;&gt;← Older revision&lt;/td&gt;
		&lt;td colspan='2' style=&quot;background-color: white; color:black;&quot;&gt;Revision as of 08:09, 3 December 2013&lt;/td&gt;
		&lt;/tr&gt;&lt;tr&gt;&lt;td colspan=&quot;2&quot; class=&quot;diff-lineno&quot;&gt;Line 1:&lt;/td&gt;
&lt;td colspan=&quot;2&quot; class=&quot;diff-lineno&quot;&gt;Line 1:&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class='diff-marker'&gt;&amp;#160;&lt;/td&gt;&lt;td style=&quot;background: #eee; color:black; font-size: smaller;&quot;&gt;&lt;/td&gt;&lt;td class='diff-marker'&gt;&amp;#160;&lt;/td&gt;&lt;td style=&quot;background: #eee; color:black; font-size: smaller;&quot;&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class='diff-marker'&gt;&amp;minus;&lt;/td&gt;&lt;td style=&quot;background: #ffa; color:black; font-size: smaller;&quot;&gt;&lt;div&gt;This article needs more work. To help develop this article click &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;EDIT &lt;/del&gt;above.&lt;/div&gt;&lt;/td&gt;&lt;td class='diff-marker'&gt;+&lt;/td&gt;&lt;td style=&quot;background: #cfc; color:black; font-size: smaller;&quot;&gt;&lt;div&gt;This article needs more work. To help develop this article click &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;'Edit this article' &lt;/ins&gt;above.&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class='diff-marker'&gt;&amp;#160;&lt;/td&gt;&lt;td style=&quot;background: #eee; color:black; font-size: smaller;&quot;&gt;&lt;/td&gt;&lt;td class='diff-marker'&gt;&amp;#160;&lt;/td&gt;&lt;td style=&quot;background: #eee; color:black; font-size: smaller;&quot;&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class='diff-marker'&gt;&amp;#160;&lt;/td&gt;&lt;td style=&quot;background: #eee; color:black; font-size: smaller;&quot;&gt;&lt;div&gt;----&lt;/div&gt;&lt;/td&gt;&lt;td class='diff-marker'&gt;&amp;#160;&lt;/td&gt;&lt;td style=&quot;background: #eee; color:black; font-size: smaller;&quot;&gt;&lt;div&gt;----&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;/table&gt;</summary>
		<author><name>Designing Buildings</name></author>	</entry>

	<entry>
		<id>https://www.designingbuildings.co.uk/w/index.php?title=Email_Marketing&amp;diff=15237&amp;oldid=prev</id>
		<title>2.25.29.205 at 06:51, 2 November 2013</title>
		<link rel="alternate" type="text/html" href="https://www.designingbuildings.co.uk/w/index.php?title=Email_Marketing&amp;diff=15237&amp;oldid=prev"/>
				<updated>2013-11-02T06:51:10Z</updated>
		
		<summary type="html">&lt;p&gt;&lt;/p&gt;
&lt;table style=&quot;background-color: white; color:black;&quot;&gt;
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		&lt;td colspan='2' style=&quot;background-color: white; color:black;&quot;&gt;← Older revision&lt;/td&gt;
		&lt;td colspan='2' style=&quot;background-color: white; color:black;&quot;&gt;Revision as of 06:51, 2 November 2013&lt;/td&gt;
		&lt;/tr&gt;&lt;tr&gt;&lt;td colspan=&quot;2&quot; class=&quot;diff-lineno&quot;&gt;Line 4:&lt;/td&gt;
&lt;td colspan=&quot;2&quot; class=&quot;diff-lineno&quot;&gt;Line 4:&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class='diff-marker'&gt;&amp;#160;&lt;/td&gt;&lt;td style=&quot;background: #eee; color:black; font-size: smaller;&quot;&gt;&lt;div&gt;----&lt;/div&gt;&lt;/td&gt;&lt;td class='diff-marker'&gt;&amp;#160;&lt;/td&gt;&lt;td style=&quot;background: #eee; color:black; font-size: smaller;&quot;&gt;&lt;div&gt;----&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class='diff-marker'&gt;&amp;#160;&lt;/td&gt;&lt;td style=&quot;background: #eee; color:black; font-size: smaller;&quot;&gt;&lt;/td&gt;&lt;td class='diff-marker'&gt;&amp;#160;&lt;/td&gt;&lt;td style=&quot;background: #eee; color:black; font-size: smaller;&quot;&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class='diff-marker'&gt;&amp;minus;&lt;/td&gt;&lt;td style=&quot;background: #ffa; color:black; font-size: smaller;&quot;&gt;&lt;div&gt;&lt;del class=&quot;diffchange diffchange-inline&quot;&gt;Use professional looking fonts for email &lt;/del&gt;marketing &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;success. Though you may &lt;/del&gt;be &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;feeling &lt;/del&gt;the &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;need &lt;/del&gt;to &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;unleash your creativity &lt;/del&gt;all over &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;your email campaign, try to refrain when it comes &lt;/del&gt;to your &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;choice of fonts&lt;/del&gt;. &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;Choose one of &lt;/del&gt;the &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;most common fonts&lt;/del&gt;, &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;that will assure proper display on &lt;/del&gt;the &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;various devices that will be used &lt;/del&gt;to &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;view &lt;/del&gt;your &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;email&lt;/del&gt;.&lt;/div&gt;&lt;/td&gt;&lt;td class='diff-marker'&gt;+&lt;/td&gt;&lt;td style=&quot;background: #cfc; color:black; font-size: smaller;&quot;&gt;&lt;div&gt;&lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;Email &lt;/ins&gt;marketing &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;can &lt;/ins&gt;be &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;one of &lt;/ins&gt;the &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;most cost-effective ways &lt;/ins&gt;to &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;reach out to a large number of people &lt;/ins&gt;all over &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;the world. But steer clear of renting or purchasing lists &lt;/ins&gt;to &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;pad &lt;/ins&gt;your &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;email marketing database&lt;/ins&gt;. &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;Not only do you not know if &lt;/ins&gt;the &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;emails you have purchased are all for your target market&lt;/ins&gt;, &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;but &lt;/ins&gt;the &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;lists can actually hurt your deliver-ability rates and ultimately your reputation. Always try &lt;/ins&gt;to &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;build &lt;/ins&gt;your &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;list organically&lt;/ins&gt;.&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class='diff-marker'&gt;&amp;#160;&lt;/td&gt;&lt;td style=&quot;background: #eee; color:black; font-size: smaller;&quot;&gt;&lt;/td&gt;&lt;td class='diff-marker'&gt;&amp;#160;&lt;/td&gt;&lt;td style=&quot;background: #eee; color:black; font-size: smaller;&quot;&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class='diff-marker'&gt;&amp;minus;&lt;/td&gt;&lt;td style=&quot;background: #ffa; color:black; font-size: smaller;&quot;&gt;&lt;div&gt;&lt;del class=&quot;diffchange diffchange-inline&quot;&gt;Steer clear of renting or purchasing lists to pad &lt;/del&gt;your &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;email marketing database&lt;/del&gt;. &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;Not only do &lt;/del&gt;you &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;not know if the emails you have purchased are truly &lt;/del&gt;your &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;target market&lt;/del&gt;, &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;but the lists can actually hurt your deliver-ability rates &lt;/del&gt;and &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;ultimately your reputation&lt;/del&gt;. &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;As much as possible, build &lt;/del&gt;your &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;list organically&lt;/del&gt;.&lt;/div&gt;&lt;/td&gt;&lt;td class='diff-marker'&gt;+&lt;/td&gt;&lt;td style=&quot;background: #cfc; color:black; font-size: smaller;&quot;&gt;&lt;div&gt;&lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;Find the right frequency for &lt;/ins&gt;your &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;mailings&lt;/ins&gt;. &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;If &lt;/ins&gt;you &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;don't contact &lt;/ins&gt;your &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;customers often enough&lt;/ins&gt;, &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;they will forget about you &lt;/ins&gt;and &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;are likely to unsubscribe when they do receive another mailing&lt;/ins&gt;. &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;If you contact &lt;/ins&gt;your &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;customers too often, they will become annoyed. About once a week is generally considered to be the optimum&lt;/ins&gt;.&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class='diff-marker'&gt;&amp;#160;&lt;/td&gt;&lt;td style=&quot;background: #eee; color:black; font-size: smaller;&quot;&gt;&lt;/td&gt;&lt;td class='diff-marker'&gt;&amp;#160;&lt;/td&gt;&lt;td style=&quot;background: #eee; color:black; font-size: smaller;&quot;&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class='diff-marker'&gt;&amp;minus;&lt;/td&gt;&lt;td style=&quot;background: #ffa; color:black; font-size: smaller;&quot;&gt;&lt;div&gt;&lt;del class=&quot;diffchange diffchange-inline&quot;&gt;Find the right frequency for &lt;/del&gt;your &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;mailings&lt;/del&gt;. &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;If you don&lt;/del&gt;'&lt;del class=&quot;diffchange diffchange-inline&quot;&gt;t contact &lt;/del&gt;your &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;customers often enough&lt;/del&gt;, &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;they will forget about you &lt;/del&gt;and &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;likely unsubscribe when they do receive another mailing. If &lt;/del&gt;you &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;contact your &lt;/del&gt;customers &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;too often, however, they will become annoyed with your mailings and likely unsubscribe as well. About once a week is generally considered to be correct&lt;/del&gt;.&lt;/div&gt;&lt;/td&gt;&lt;td class='diff-marker'&gt;+&lt;/td&gt;&lt;td style=&quot;background: #cfc; color:black; font-size: smaller;&quot;&gt;&lt;div&gt;&lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;Tell a story with &lt;/ins&gt;your &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;email marketing campaign&lt;/ins&gt;. &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;You must think about how to grab the readers&lt;/ins&gt;' &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;attention. Tell a story that involves success in &lt;/ins&gt;your &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;business that will intrigue them&lt;/ins&gt;, and &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;gives &lt;/ins&gt;you &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;an opportunity to get new &lt;/ins&gt;customers.&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class='diff-marker'&gt;&amp;#160;&lt;/td&gt;&lt;td style=&quot;background: #eee; color:black; font-size: smaller;&quot;&gt;&lt;/td&gt;&lt;td class='diff-marker'&gt;&amp;#160;&lt;/td&gt;&lt;td style=&quot;background: #eee; color:black; font-size: smaller;&quot;&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class='diff-marker'&gt;&amp;minus;&lt;/td&gt;&lt;td style=&quot;background: #ffa; color:black; font-size: smaller;&quot;&gt;&lt;div&gt;&lt;del class=&quot;diffchange diffchange-inline&quot;&gt;From time to time in &lt;/del&gt;your email &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;marketing campaign&lt;/del&gt;, you should &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;solicit active feedback from your subscribers&lt;/del&gt;. &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;Ask them &lt;/del&gt;what they &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;like about your &lt;/del&gt;emails, &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;what new content &lt;/del&gt;they &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;want to see, and how they think you could improve their experience. The information this process will bring you is truly priceless. Use it to refine your emails and make your subscribers happier&lt;/del&gt;.&lt;/div&gt;&lt;/td&gt;&lt;td class='diff-marker'&gt;+&lt;/td&gt;&lt;td style=&quot;background: #cfc; color:black; font-size: smaller;&quot;&gt;&lt;div&gt;&lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;To keep &lt;/ins&gt;your email &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;recipients engaged&lt;/ins&gt;, &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;use different sequences for different types of readers. For example, if &lt;/ins&gt;you &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;get an email address from a sale, that customer &lt;/ins&gt;should &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;receive a very distinctive welcoming email&lt;/ins&gt;. &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;If readers aren't getting &lt;/ins&gt;what they &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;want from &lt;/ins&gt;emails, &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;then &lt;/ins&gt;they &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;simply won't read them&lt;/ins&gt;.&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class='diff-marker'&gt;&amp;#160;&lt;/td&gt;&lt;td style=&quot;background: #eee; color:black; font-size: smaller;&quot;&gt;&lt;/td&gt;&lt;td class='diff-marker'&gt;&amp;#160;&lt;/td&gt;&lt;td style=&quot;background: #eee; color:black; font-size: smaller;&quot;&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class='diff-marker'&gt;&amp;minus;&lt;/td&gt;&lt;td style=&quot;background: #ffa; color:black; font-size: smaller;&quot;&gt;&lt;div&gt;&lt;del class=&quot;diffchange diffchange-inline&quot;&gt;Tell a story with &lt;/del&gt;your email &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;marketing campaign. You must think about how &lt;/del&gt;to &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;grab &lt;/del&gt;the &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;readers&lt;/del&gt;' &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;attention. How better to grab their attention than to tell a story that involves success &lt;/del&gt;in your &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;business niche&lt;/del&gt;. This &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;gets &lt;/del&gt;them &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;intrigued, &lt;/del&gt;and &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;it gives you an opportunity &lt;/del&gt;to &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;get new customers&lt;/del&gt;.&lt;/div&gt;&lt;/td&gt;&lt;td class='diff-marker'&gt;+&lt;/td&gt;&lt;td style=&quot;background: #cfc; color:black; font-size: smaller;&quot;&gt;&lt;div&gt;&lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;Program &lt;/ins&gt;your email &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;messages &lt;/ins&gt;to &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;include &lt;/ins&gt;the &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;recipient&lt;/ins&gt;'&lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;s name &lt;/ins&gt;in &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;the subject line or body of &lt;/ins&gt;your &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;message. An email message that includes the recipient's name will feel much more personal&lt;/ins&gt;. This &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;sense of connection will make &lt;/ins&gt;them &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;more inclined to read the email &lt;/ins&gt;and &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;more likely &lt;/ins&gt;to &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;follow links within it&lt;/ins&gt;.&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class='diff-marker'&gt;&amp;#160;&lt;/td&gt;&lt;td style=&quot;background: #eee; color:black; font-size: smaller;&quot;&gt;&lt;/td&gt;&lt;td class='diff-marker'&gt;&amp;#160;&lt;/td&gt;&lt;td style=&quot;background: #eee; color:black; font-size: smaller;&quot;&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class='diff-marker'&gt;&amp;minus;&lt;/td&gt;&lt;td style=&quot;background: #ffa; color:black; font-size: smaller;&quot;&gt;&lt;div&gt;&lt;del class=&quot;diffchange diffchange-inline&quot;&gt;While extra graphics and other things that can easily be blocked by filters are unnecessary and detrimental &lt;/del&gt;to your &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;campaign&lt;/del&gt;, &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;your company logo does need &lt;/del&gt;to &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;be included in order to make things' consistent, familiar, and professional &lt;/del&gt;when &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;you are in contact with prospective customers. Failure &lt;/del&gt;to &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;do this &lt;/del&gt;will &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;harm &lt;/del&gt;your email &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;marketing campaign immensely&lt;/del&gt;.&lt;/div&gt;&lt;/td&gt;&lt;td class='diff-marker'&gt;+&lt;/td&gt;&lt;td style=&quot;background: #cfc; color:black; font-size: smaller;&quot;&gt;&lt;div&gt;&lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;Use professional looking fonts. Though you may feel the need &lt;/ins&gt;to &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;unleash &lt;/ins&gt;your &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;creativity&lt;/ins&gt;, &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;try &lt;/ins&gt;to &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;refrain &lt;/ins&gt;when &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;it comes &lt;/ins&gt;to &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;your choice of fonts. Choose one of the most common fonts, that &lt;/ins&gt;will &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;assure proper display on the various devices that will be used to view &lt;/ins&gt;your email.&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class='diff-marker'&gt;&amp;#160;&lt;/td&gt;&lt;td style=&quot;background: #eee; color:black; font-size: smaller;&quot;&gt;&lt;/td&gt;&lt;td class='diff-marker'&gt;&amp;#160;&lt;/td&gt;&lt;td style=&quot;background: #eee; color:black; font-size: smaller;&quot;&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class='diff-marker'&gt;&amp;minus;&lt;/td&gt;&lt;td style=&quot;background: #ffa; color:black; font-size: smaller;&quot;&gt;&lt;div&gt;&lt;del class=&quot;diffchange diffchange-inline&quot;&gt;To keep &lt;/del&gt;your &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;email recipients engaged, use various sequences for different types of readers&lt;/del&gt;. &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;For example&lt;/del&gt;, &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;if you get an email address from a sale&lt;/del&gt;, &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;that customer should receive a very distinctive welcoming email than a reader whose email &lt;/del&gt;you &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;received from a lead. If readers aren't getting what they want from emails, then they simply won't read them&lt;/del&gt;.&lt;/div&gt;&lt;/td&gt;&lt;td class='diff-marker'&gt;+&lt;/td&gt;&lt;td style=&quot;background: #cfc; color:black; font-size: smaller;&quot;&gt;&lt;div&gt;&lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;Extra graphics can easily be blocked by filters and may be unnecessary and detrimental to &lt;/ins&gt;your &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;campaign&lt;/ins&gt;. &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;However&lt;/ins&gt;, &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;your company logo does need to be included in order to make things' consistent&lt;/ins&gt;, &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;familiar, and professional when &lt;/ins&gt;you &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;are in contact with prospective customers&lt;/ins&gt;.&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class='diff-marker'&gt;&amp;#160;&lt;/td&gt;&lt;td style=&quot;background: #eee; color:black; font-size: smaller;&quot;&gt;&lt;/td&gt;&lt;td class='diff-marker'&gt;&amp;#160;&lt;/td&gt;&lt;td style=&quot;background: #eee; color:black; font-size: smaller;&quot;&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class='diff-marker'&gt;&amp;minus;&lt;/td&gt;&lt;td style=&quot;background: #ffa; color:black; font-size: smaller;&quot;&gt;&lt;div&gt;&lt;del class=&quot;diffchange diffchange-inline&quot;&gt;Program your email messages &lt;/del&gt;to &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;include the recipient's name &lt;/del&gt;in &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;the subject line or body of &lt;/del&gt;your &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;message. An &lt;/del&gt;email &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;message that includes the recipient's name will feel much more personal. This sense of connection with the &lt;/del&gt;marketing &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;will make &lt;/del&gt;them &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;inclined &lt;/del&gt;to &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;read the email &lt;/del&gt;and &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;more likely to follow links within &lt;/del&gt;it.&lt;/div&gt;&lt;/td&gt;&lt;td class='diff-marker'&gt;+&lt;/td&gt;&lt;td style=&quot;background: #cfc; color:black; font-size: smaller;&quot;&gt;&lt;div&gt;&lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;From time &lt;/ins&gt;to &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;time &lt;/ins&gt;in your email marketing &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;campaign, you should solicit active feedback from your subscribers. Ask &lt;/ins&gt;them &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;what they like about your emails, what new content they want &lt;/ins&gt;to &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;see, &lt;/ins&gt;and &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;how they think you could improve their experience. The information this process will bring you is very valuable. Use &lt;/ins&gt;it &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;to refine your emails and make your subscribers happier&lt;/ins&gt;.&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class='diff-marker'&gt;&amp;#160;&lt;/td&gt;&lt;td style=&quot;background: #eee; color:black; font-size: smaller;&quot;&gt;&lt;/td&gt;&lt;td class='diff-marker'&gt;&amp;#160;&lt;/td&gt;&lt;td style=&quot;background: #eee; color:black; font-size: smaller;&quot;&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class='diff-marker'&gt;&amp;minus;&lt;/td&gt;&lt;td style=&quot;background: #ffa; color:black; font-size: smaller;&quot;&gt;&lt;div&gt;&lt;del class=&quot;diffchange diffchange-inline&quot;&gt;No doubt email marketing works &lt;/del&gt;on &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;so many levels&lt;/del&gt;. &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;It can be one of the most cost-effective ways to reach out to the largest amount of people all over the world. Take the advice and techniques that are offered in the &lt;/del&gt;article &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;above to help you design an email marketing plan that works &lt;/del&gt;for &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;you and your business&lt;/del&gt;.&lt;/div&gt;&lt;/td&gt;&lt;td class='diff-marker'&gt;+&lt;/td&gt;&lt;td style=&quot;background: #cfc; color:black; font-size: smaller;&quot;&gt;&lt;div&gt;&lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;= Find out more =&lt;/ins&gt;&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td colspan=&quot;2&quot;&gt;&amp;#160;&lt;/td&gt;&lt;td class='diff-marker'&gt;+&lt;/td&gt;&lt;td style=&quot;background: #cfc; color:black; font-size: smaller;&quot;&gt;&lt;div&gt;&amp;#160;&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td colspan=&quot;2&quot;&gt;&amp;#160;&lt;/td&gt;&lt;td class='diff-marker'&gt;+&lt;/td&gt;&lt;td style=&quot;background: #cfc; color:black; font-size: smaller;&quot;&gt;&lt;div&gt;&lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;=== Related articles &lt;/ins&gt;on &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;Designing Buildings Wiki ===&lt;/ins&gt;&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td colspan=&quot;2&quot;&gt;&amp;#160;&lt;/td&gt;&lt;td class='diff-marker'&gt;+&lt;/td&gt;&lt;td style=&quot;background: #cfc; color:black; font-size: smaller;&quot;&gt;&lt;div&gt;&lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;*Brand guidelines&lt;/ins&gt;.&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td colspan=&quot;2&quot;&gt;&amp;#160;&lt;/td&gt;&lt;td class='diff-marker'&gt;+&lt;/td&gt;&lt;td style=&quot;background: #cfc; color:black; font-size: smaller;&quot;&gt;&lt;div&gt;&lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;*Optimising your &lt;/ins&gt;article for &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;search engines.&lt;/ins&gt;&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td colspan=&quot;2&quot;&gt;&amp;#160;&lt;/td&gt;&lt;td class='diff-marker'&gt;+&lt;/td&gt;&lt;td style=&quot;background: #cfc; color:black; font-size: smaller;&quot;&gt;&lt;div&gt;&lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;*Search engine optimisation.&lt;/ins&gt;&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td colspan=&quot;2&quot;&gt;&amp;#160;&lt;/td&gt;&lt;td class='diff-marker'&gt;+&lt;/td&gt;&lt;td style=&quot;background: #cfc; color:black; font-size: smaller;&quot;&gt;&lt;div&gt;&lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;*Writing technique&lt;/ins&gt;.&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class='diff-marker'&gt;&amp;#160;&lt;/td&gt;&lt;td style=&quot;background: #eee; color:black; font-size: smaller;&quot;&gt;&lt;/td&gt;&lt;td class='diff-marker'&gt;&amp;#160;&lt;/td&gt;&lt;td style=&quot;background: #eee; color:black; font-size: smaller;&quot;&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class='diff-marker'&gt;&amp;#160;&lt;/td&gt;&lt;td style=&quot;background: #eee; color:black; font-size: smaller;&quot;&gt;&lt;div&gt;[[Category:Articles_needing_more_work]]&lt;/div&gt;&lt;/td&gt;&lt;td class='diff-marker'&gt;&amp;#160;&lt;/td&gt;&lt;td style=&quot;background: #eee; color:black; font-size: smaller;&quot;&gt;&lt;div&gt;[[Category:Articles_needing_more_work]]&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;/table&gt;</summary>
		<author><name>[IP address hidden]</name></author>	</entry>

	<entry>
		<id>https://www.designingbuildings.co.uk/w/index.php?title=Email_Marketing&amp;diff=9837&amp;oldid=prev</id>
		<title>Designing Buildings at 06:52, 17 March 2013</title>
		<link rel="alternate" type="text/html" href="https://www.designingbuildings.co.uk/w/index.php?title=Email_Marketing&amp;diff=9837&amp;oldid=prev"/>
				<updated>2013-03-17T06:52:48Z</updated>
		
		<summary type="html">&lt;p&gt;&lt;/p&gt;
&lt;table style=&quot;background-color: white; color:black;&quot;&gt;
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		&lt;td colspan='2' style=&quot;background-color: white; color:black;&quot;&gt;← Older revision&lt;/td&gt;
		&lt;td colspan='2' style=&quot;background-color: white; color:black;&quot;&gt;Revision as of 06:52, 17 March 2013&lt;/td&gt;
		&lt;/tr&gt;&lt;tr&gt;&lt;td colspan=&quot;2&quot; class=&quot;diff-lineno&quot;&gt;Line 1:&lt;/td&gt;
&lt;td colspan=&quot;2&quot; class=&quot;diff-lineno&quot;&gt;Line 1:&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td colspan=&quot;2&quot;&gt;&amp;#160;&lt;/td&gt;&lt;td class='diff-marker'&gt;+&lt;/td&gt;&lt;td style=&quot;background: #cfc; color:black; font-size: smaller;&quot;&gt;&lt;div&gt;&lt;ins style=&quot;color: red; font-weight: bold; text-decoration: none;&quot;&gt;&lt;/ins&gt;&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td colspan=&quot;2&quot;&gt;&amp;#160;&lt;/td&gt;&lt;td class='diff-marker'&gt;+&lt;/td&gt;&lt;td style=&quot;background: #cfc; color:black; font-size: smaller;&quot;&gt;&lt;div&gt;&lt;ins style=&quot;color: red; font-weight: bold; text-decoration: none;&quot;&gt;This article needs more work. To help develop this article click EDIT above.&lt;/ins&gt;&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td colspan=&quot;2&quot;&gt;&amp;#160;&lt;/td&gt;&lt;td class='diff-marker'&gt;+&lt;/td&gt;&lt;td style=&quot;background: #cfc; color:black; font-size: smaller;&quot;&gt;&lt;div&gt;&lt;ins style=&quot;color: red; font-weight: bold; text-decoration: none;&quot;&gt;&lt;/ins&gt;&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td colspan=&quot;2&quot;&gt;&amp;#160;&lt;/td&gt;&lt;td class='diff-marker'&gt;+&lt;/td&gt;&lt;td style=&quot;background: #cfc; color:black; font-size: smaller;&quot;&gt;&lt;div&gt;&lt;ins style=&quot;color: red; font-weight: bold; text-decoration: none;&quot;&gt;----&lt;/ins&gt;&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class='diff-marker'&gt;&amp;#160;&lt;/td&gt;&lt;td style=&quot;background: #eee; color:black; font-size: smaller;&quot;&gt;&lt;/td&gt;&lt;td class='diff-marker'&gt;&amp;#160;&lt;/td&gt;&lt;td style=&quot;background: #eee; color:black; font-size: smaller;&quot;&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class='diff-marker'&gt;&amp;#160;&lt;/td&gt;&lt;td style=&quot;background: #eee; color:black; font-size: smaller;&quot;&gt;&lt;div&gt;Use professional looking fonts for email marketing success. Though you may be feeling the need to unleash your creativity all over your email campaign, try to refrain when it comes to your choice of fonts. Choose one of the most common fonts, that will assure proper display on the various devices that will be used to view your email.&lt;/div&gt;&lt;/td&gt;&lt;td class='diff-marker'&gt;&amp;#160;&lt;/td&gt;&lt;td style=&quot;background: #eee; color:black; font-size: smaller;&quot;&gt;&lt;div&gt;Use professional looking fonts for email marketing success. Though you may be feeling the need to unleash your creativity all over your email campaign, try to refrain when it comes to your choice of fonts. Choose one of the most common fonts, that will assure proper display on the various devices that will be used to view your email.&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td colspan=&quot;2&quot; class=&quot;diff-lineno&quot;&gt;Line 17:&lt;/td&gt;
&lt;td colspan=&quot;2&quot; class=&quot;diff-lineno&quot;&gt;Line 21:&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class='diff-marker'&gt;&amp;#160;&lt;/td&gt;&lt;td style=&quot;background: #eee; color:black; font-size: smaller;&quot;&gt;&lt;/td&gt;&lt;td class='diff-marker'&gt;&amp;#160;&lt;/td&gt;&lt;td style=&quot;background: #eee; color:black; font-size: smaller;&quot;&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class='diff-marker'&gt;&amp;#160;&lt;/td&gt;&lt;td style=&quot;background: #eee; color:black; font-size: smaller;&quot;&gt;&lt;div&gt;No doubt email marketing works on so many levels. It can be one of the most cost-effective ways to reach out to the largest amount of people all over the world. Take the advice and techniques that are offered in the article above to help you design an email marketing plan that works for you and your business.&lt;/div&gt;&lt;/td&gt;&lt;td class='diff-marker'&gt;&amp;#160;&lt;/td&gt;&lt;td style=&quot;background: #eee; color:black; font-size: smaller;&quot;&gt;&lt;div&gt;No doubt email marketing works on so many levels. It can be one of the most cost-effective ways to reach out to the largest amount of people all over the world. Take the advice and techniques that are offered in the article above to help you design an email marketing plan that works for you and your business.&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td colspan=&quot;2&quot;&gt;&amp;#160;&lt;/td&gt;&lt;td class='diff-marker'&gt;+&lt;/td&gt;&lt;td style=&quot;background: #cfc; color:black; font-size: smaller;&quot;&gt;&lt;div&gt;&lt;ins style=&quot;color: red; font-weight: bold; text-decoration: none;&quot;&gt;&lt;/ins&gt;&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td colspan=&quot;2&quot;&gt;&amp;#160;&lt;/td&gt;&lt;td class='diff-marker'&gt;+&lt;/td&gt;&lt;td style=&quot;background: #cfc; color:black; font-size: smaller;&quot;&gt;&lt;div&gt;&lt;ins style=&quot;color: red; font-weight: bold; text-decoration: none;&quot;&gt;[[Category:Articles_needing_more_work]]&lt;/ins&gt;&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;/table&gt;</summary>
		<author><name>Designing Buildings</name></author>	</entry>

	<entry>
		<id>https://www.designingbuildings.co.uk/w/index.php?title=Email_Marketing&amp;diff=9835&amp;oldid=prev</id>
		<title>Designing Buildings: moved Tips For Successfully Running An Email Marketing Campaign to Email Marketing</title>
		<link rel="alternate" type="text/html" href="https://www.designingbuildings.co.uk/w/index.php?title=Email_Marketing&amp;diff=9835&amp;oldid=prev"/>
				<updated>2013-03-17T06:40:28Z</updated>
		
		<summary type="html">&lt;p&gt;moved &lt;a href=&quot;/wiki/Tips_For_Successfully_Running_An_Email_Marketing_Campaign&quot;&gt;Tips For Successfully Running An Email Marketing Campaign&lt;/a&gt; to &lt;a href=&quot;/wiki/Email_Marketing&quot; title=&quot;Email Marketing&quot;&gt;Email Marketing&lt;/a&gt;&lt;/p&gt;
&lt;table style=&quot;background-color: white; color:black;&quot;&gt;
		&lt;tr valign='top'&gt;
		&lt;td colspan='1' style=&quot;background-color: white; color:black;&quot;&gt;← Older revision&lt;/td&gt;
		&lt;td colspan='1' style=&quot;background-color: white; color:black;&quot;&gt;Revision as of 06:40, 17 March 2013&lt;/td&gt;
		&lt;/tr&gt;&lt;/table&gt;</summary>
		<author><name>Designing Buildings</name></author>	</entry>

	<entry>
		<id>https://www.designingbuildings.co.uk/w/index.php?title=Email_Marketing&amp;diff=9834&amp;oldid=prev</id>
		<title>Designing Buildings at 06:40, 17 March 2013</title>
		<link rel="alternate" type="text/html" href="https://www.designingbuildings.co.uk/w/index.php?title=Email_Marketing&amp;diff=9834&amp;oldid=prev"/>
				<updated>2013-03-17T06:40:05Z</updated>
		
		<summary type="html">&lt;p&gt;&lt;/p&gt;
&lt;table style=&quot;background-color: white; color:black;&quot;&gt;
			&lt;col class='diff-marker' /&gt;
			&lt;col class='diff-content' /&gt;
			&lt;col class='diff-marker' /&gt;
			&lt;col class='diff-content' /&gt;
		&lt;tr valign='top'&gt;
		&lt;td colspan='2' style=&quot;background-color: white; color:black;&quot;&gt;← Older revision&lt;/td&gt;
		&lt;td colspan='2' style=&quot;background-color: white; color:black;&quot;&gt;Revision as of 06:40, 17 March 2013&lt;/td&gt;
		&lt;/tr&gt;&lt;tr&gt;&lt;td colspan=&quot;2&quot; class=&quot;diff-lineno&quot;&gt;Line 1:&lt;/td&gt;
&lt;td colspan=&quot;2&quot; class=&quot;diff-lineno&quot;&gt;Line 1:&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td colspan=&quot;2&quot;&gt;&amp;#160;&lt;/td&gt;&lt;td class='diff-marker'&gt;+&lt;/td&gt;&lt;td style=&quot;background: #cfc; color:black; font-size: smaller;&quot;&gt;&lt;div&gt;&lt;ins style=&quot;color: red; font-weight: bold; text-decoration: none;&quot;&gt;&lt;/ins&gt;&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class='diff-marker'&gt;&amp;#160;&lt;/td&gt;&lt;td style=&quot;background: #eee; color:black; font-size: smaller;&quot;&gt;&lt;div&gt;Use professional looking fonts for email marketing success. Though you may be feeling the need to unleash your creativity all over your email campaign, try to refrain when it comes to your choice of fonts. Choose one of the most common fonts, that will assure proper display on the various devices that will be used to view your email.&lt;/div&gt;&lt;/td&gt;&lt;td class='diff-marker'&gt;&amp;#160;&lt;/td&gt;&lt;td style=&quot;background: #eee; color:black; font-size: smaller;&quot;&gt;&lt;div&gt;Use professional looking fonts for email marketing success. Though you may be feeling the need to unleash your creativity all over your email campaign, try to refrain when it comes to your choice of fonts. Choose one of the most common fonts, that will assure proper display on the various devices that will be used to view your email.&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class='diff-marker'&gt;&amp;#160;&lt;/td&gt;&lt;td style=&quot;background: #eee; color:black; font-size: smaller;&quot;&gt;&lt;/td&gt;&lt;td class='diff-marker'&gt;&amp;#160;&lt;/td&gt;&lt;td style=&quot;background: #eee; color:black; font-size: smaller;&quot;&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td colspan=&quot;2&quot; class=&quot;diff-lineno&quot;&gt;Line 16:&lt;/td&gt;
&lt;td colspan=&quot;2&quot; class=&quot;diff-lineno&quot;&gt;Line 17:&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class='diff-marker'&gt;&amp;#160;&lt;/td&gt;&lt;td style=&quot;background: #eee; color:black; font-size: smaller;&quot;&gt;&lt;/td&gt;&lt;td class='diff-marker'&gt;&amp;#160;&lt;/td&gt;&lt;td style=&quot;background: #eee; color:black; font-size: smaller;&quot;&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class='diff-marker'&gt;&amp;#160;&lt;/td&gt;&lt;td style=&quot;background: #eee; color:black; font-size: smaller;&quot;&gt;&lt;div&gt;No doubt email marketing works on so many levels. It can be one of the most cost-effective ways to reach out to the largest amount of people all over the world. Take the advice and techniques that are offered in the article above to help you design an email marketing plan that works for you and your business.&lt;/div&gt;&lt;/td&gt;&lt;td class='diff-marker'&gt;&amp;#160;&lt;/td&gt;&lt;td style=&quot;background: #eee; color:black; font-size: smaller;&quot;&gt;&lt;div&gt;No doubt email marketing works on so many levels. It can be one of the most cost-effective ways to reach out to the largest amount of people all over the world. Take the advice and techniques that are offered in the article above to help you design an email marketing plan that works for you and your business.&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class='diff-marker'&gt;&amp;minus;&lt;/td&gt;&lt;td style=&quot;background: #ffa; color:black; font-size: smaller;&quot;&gt;&lt;div&gt;&lt;del style=&quot;color: red; font-weight: bold; text-decoration: none;&quot;&gt;&lt;/del&gt;&lt;/div&gt;&lt;/td&gt;&lt;td colspan=&quot;2&quot;&gt;&amp;#160;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class='diff-marker'&gt;&amp;minus;&lt;/td&gt;&lt;td style=&quot;background: #ffa; color:black; font-size: smaller;&quot;&gt;&lt;div&gt;&lt;del style=&quot;color: red; font-weight: bold; text-decoration: none;&quot;&gt;Learn more from [http://www.dtp.co.uk/design.html http://www.dtp.co.uk/design.html].&lt;/del&gt;&lt;/div&gt;&lt;/td&gt;&lt;td colspan=&quot;2&quot;&gt;&amp;#160;&lt;/td&gt;&lt;/tr&gt;
&lt;/table&gt;</summary>
		<author><name>Designing Buildings</name></author>	</entry>

	<entry>
		<id>https://www.designingbuildings.co.uk/w/index.php?title=Email_Marketing&amp;diff=9832&amp;oldid=prev</id>
		<title>146.90.194.212: E-mail marketing is one of the most effective yet underutilized ways to promote a business. In order to maximize the success that your business can achieve, it is important for you to have a solid e-mail marketing strategy. This article provides seve</title>
		<link rel="alternate" type="text/html" href="https://www.designingbuildings.co.uk/w/index.php?title=Email_Marketing&amp;diff=9832&amp;oldid=prev"/>
				<updated>2013-03-16T17:48:18Z</updated>
		
		<summary type="html">&lt;p&gt;E-mail marketing is one of the most effective yet underutilized ways to promote a business. In order to maximize the success that your business can achieve, it is important for you to have a solid e-mail marketing strategy. This article provides seve&lt;/p&gt;
&lt;p&gt;&lt;b&gt;New page&lt;/b&gt;&lt;/p&gt;&lt;div&gt;Use professional looking fonts for email marketing success. Though you may be feeling the need to unleash your creativity all over your email campaign, try to refrain when it comes to your choice of fonts. Choose one of the most common fonts, that will assure proper display on the various devices that will be used to view your email.&lt;br /&gt;
&lt;br /&gt;
Steer clear of renting or purchasing lists to pad your email marketing database. Not only do you not know if the emails you have purchased are truly your target market, but the lists can actually hurt your deliver-ability rates and ultimately your reputation. As much as possible, build your list organically.&lt;br /&gt;
&lt;br /&gt;
Find the right frequency for your mailings. If you don't contact your customers often enough, they will forget about you and likely unsubscribe when they do receive another mailing. If you contact your customers too often, however, they will become annoyed with your mailings and likely unsubscribe as well. About once a week is generally considered to be correct.&lt;br /&gt;
&lt;br /&gt;
From time to time in your email marketing campaign, you should solicit active feedback from your subscribers. Ask them what they like about your emails, what new content they want to see, and how they think you could improve their experience. The information this process will bring you is truly priceless. Use it to refine your emails and make your subscribers happier.&lt;br /&gt;
&lt;br /&gt;
Tell a story with your email marketing campaign. You must think about how to grab the readers' attention. How better to grab their attention than to tell a story that involves success in your business niche. This gets them intrigued, and it gives you an opportunity to get new customers.&lt;br /&gt;
&lt;br /&gt;
While extra graphics and other things that can easily be blocked by filters are unnecessary and detrimental to your campaign, your company logo does need to be included in order to make things' consistent, familiar, and professional when you are in contact with prospective customers. Failure to do this will harm your email marketing campaign immensely.&lt;br /&gt;
&lt;br /&gt;
To keep your email recipients engaged, use various sequences for different types of readers. For example, if you get an email address from a sale, that customer should receive a very distinctive welcoming email than a reader whose email you received from a lead. If readers aren't getting what they want from emails, then they simply won't read them.&lt;br /&gt;
&lt;br /&gt;
Program your email messages to include the recipient's name in the subject line or body of your message. An email message that includes the recipient's name will feel much more personal. This sense of connection with the marketing will make them inclined to read the email and more likely to follow links within it.&lt;br /&gt;
&lt;br /&gt;
No doubt email marketing works on so many levels. It can be one of the most cost-effective ways to reach out to the largest amount of people all over the world. Take the advice and techniques that are offered in the article above to help you design an email marketing plan that works for you and your business.&lt;br /&gt;
&lt;br /&gt;
Learn more from [http://www.dtp.co.uk/design.html http://www.dtp.co.uk/design.html].&lt;/div&gt;</summary>
		<author><name>[IP address hidden]</name></author>	</entry>

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