Creating Value through Circularity - Revision history

Designing Buildings at 05:53, 22 July 2025

2025-07-22T05:53:01Z

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	[[File:Wrap_CE_report_press_1000.jpg\|link=File:Wrap_CE_report_press_1000.jpg]]		[[File:Wrap_CE_report_press_1000.jpg\|link=File:Wrap_CE_report_press_1000.jpg]]

−	= ~~[https://www.wrap.ngo/resources/report/are-uk-businesses-leaving-money-table-creating-value-through-circularity~~ Are UK businesses leaving money on the table?] =	+	= Are UK businesses leaving money on the table? =

	Wrap and OC&C strategy consultants find significant value creation opportunities for businesses adopting circular living.		Wrap and OC&C strategy consultants find significant value creation opportunities for businesses adopting circular living.
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	* New report asks [https://www.wrap.ngo/resources/report/are-uk-businesses-leaving-money-table-creating-value-through-circularity Are Businesses Leaving Money on the Table?]		* New report asks [https://www.wrap.ngo/resources/report/are-uk-businesses-leaving-money-table-creating-value-through-circularity Are Businesses Leaving Money on the Table?]

−	A ~~new~~ report assessing 200 UK businesses and 1,500 consumers has revealed how a growing number of Circular Living strategies are helping many to improve their financial performance and mitigate against future uncertainties linked to climate change.	+	A report published on 17 July 2025, assessing 200 UK businesses and 1,500 consumers has revealed how a growing number of Circular Living strategies are helping many to improve their financial performance and mitigate against future uncertainties linked to climate change.

	Produced by global environmental action NGO WRAP and OC&C Strategy Consultants the report [https://www.wrap.ngo/resources/report/are-uk-businesses-leaving-money-table-creating-value-through-circularity Are Businesses Leaving Money on the Table? – Creating Value through Circularity] examines how a range of Circular Living strategies are now becoming more commonplace in UK boardrooms.		Produced by global environmental action NGO WRAP and OC&C Strategy Consultants the report [https://www.wrap.ngo/resources/report/are-uk-businesses-leaving-money-table-creating-value-through-circularity Are Businesses Leaving Money on the Table? – Creating Value through Circularity] examines how a range of Circular Living strategies are now becoming more commonplace in UK boardrooms.

Editor at 07:23, 21 July 2025

2025-07-21T07:23:44Z

← Older revision		Revision as of 07:23, 21 July 2025
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	* Transforming the world number one consumer of raw materials with the circular economy.		* Transforming the world number one consumer of raw materials with the circular economy.
	* UK Circular Economy Taskforce.		* UK Circular Economy Taskforce.
		+	* Waste and Resources Action Programme WRAP.
	* Wood and the Circular Economy		* Wood and the Circular Economy

	[[Category:DCN_Collection]] [[Category:DCN_Commentary]] [[Category:DCN_Education_and_Training]] [[Category:DCN_News]] [[Category:DCN_Organisation]] [[Category:DCN_Policy]] [[Category:DCN_Product_Knowledge]] [[Category:DCN_Regulation]] [[Category:DCN_Report]] [[Category:DCN_Research,_Development_and_Innovation]] [[Category:DCN_Specification]] [[Category:DCN_Standard]] [[Category:News]] [[Category:Organisations]] [[Category:Publications_/_reports]] [[Category:Research_/_Innovation]] [[Category:Water]] [[Category:Health_and_safety_/_CDM]] [[Category:Policy]] [[Category:Standards_/_measurements]] [[Category:Sustainability]] [[Category:Circular_economy]]		[[Category:DCN_Collection]] [[Category:DCN_Commentary]] [[Category:DCN_Education_and_Training]] [[Category:DCN_News]] [[Category:DCN_Organisation]] [[Category:DCN_Policy]] [[Category:DCN_Product_Knowledge]] [[Category:DCN_Regulation]] [[Category:DCN_Report]] [[Category:DCN_Research,_Development_and_Innovation]] [[Category:DCN_Specification]] [[Category:DCN_Standard]] [[Category:News]] [[Category:Organisations]] [[Category:Publications_/_reports]] [[Category:Research_/_Innovation]] [[Category:Water]] [[Category:Health_and_safety_/_CDM]] [[Category:Policy]] [[Category:Standards_/_measurements]] [[Category:Sustainability]] [[Category:Circular_economy]]

Editor at 07:22, 21 July 2025

2025-07-21T07:22:37Z

← Older revision		Revision as of 07:22, 21 July 2025
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	This article was issued via Press Release as "Are UK businesses leaving money on the table? Wrap and OC&C strategy consultants find significant value creation opportunities for businesses adopting circular living." dated July 17 2025.		This article was issued via Press Release as "Are UK businesses leaving money on the table? Wrap and OC&C strategy consultants find significant value creation opportunities for businesses adopting circular living." dated July 17 2025.

−	~~How the circular economy drives a healthier future in the built environment~~	+	= Related articles on Designing Buildings =

−	Can the circular economy transform the world’s number one consumer of raw materials?	+	* 5 things leaders can do to create a truly circular economy.
		+	* A social, circular economy.
		+	* Avoiding the landfill tax by embracing the circular economy.
		+	* Can the circular economy transform the world’s number one consumer of raw materials?
		+	* Circular economy.
		+	* Circular economy - transforming the world’s number one consumer of raw materials.
		+	* Circular economy and design for change within the built environment: preparing the transition.
		+	* Circular economy in the built environment.
		+	* Circular economy wiki.
		+	* Construction materials.
		+	* Design for deconstruction - unlocking the circular economy.
		+	* Dismantling of bricks for reus
		+	* Embodied energy in construction.
		+	* Five things leaders can do to create a truly circular economy.
		+	* Hire, reclaim and reuse scheme combats construction waste.
		+	* How do current policies support a transition towards a circular economy in the built environment?
		+	* How the circular economy drives a healthier future in the built environment.
		+	* International trends and the circular economy.
		+	* Life cycle assessment.
		+	* Material handling.
		+	* Materials on site.
		+	* Materials Passports
		+	* Material resource efficiency in construction: Supporting a circular economy.
		+	* Product-life extension: product-life factor.
		+	* Recyclable construction materials.
		+	* Reduce, reuse, recycle.
		+	* Reuse potential.
		+	* Reuse of building products and materials – barriers and opportunities.
		+	* Steel re-use.
		+	* Systemic view on reuse potential of building elements, components and systems.
		+	* Transforming the world number one consumer of raw materials with the circular economy.
		+	* UK Circular Economy Taskforce.
		+	* Wood and the Circular Economy

−	~~Five things leaders can do to create a truly circular economy~~	+	[[Category:DCN_Collection]] [[Category:DCN_Commentary]] [[Category:DCN_Education_and_Training]] [[Category:DCN_News]] [[Category:DCN_Organisation]] [[Category:DCN_Policy]] [[Category:DCN_Product_Knowledge]] [[Category:DCN_Regulation]] [[Category:DCN_Report]] [[Category:DCN_Research,_Development_and_Innovation]] [[Category:DCN_Specification]] [[Category:DCN_Standard]] [[Category:News]] [[Category:Organisations]] [[Category:Publications_/_reports]] [[Category:Research_/_Innovation]] [[Category:Water]] [[Category:Health_and_safety_/_CDM]] [[Category:Policy]] [[Category:Standards_/_measurements]] [[Category:Sustainability]] [[Category:Circular_economy]]
−		+
−	~~Avoiding the landfill tax by embracing the circular economy~~	+
−		+
−	~~Transforming the world number one consumer of raw materials with the circular economy.~~	+
−		+
−	~~Circular economy - transforming the world’s number one consumer of raw materials~~	+
−		+
−	~~A social~~, ~~circular economy~~	+
−		+
−	~~How do current policies support a transition towards a circular economy in the built environment?~~	+
−		+
−	~~Circular economy and design for change within the built environment~~: ~~preparing the transition~~	+
−		+
−	~~International trends and the circular economy~~	+
−		+
−	~~Design for deconstruction - unlocking the circular economy~~	+
−		+
−	~~Circular economy in the built environment~~	+
−		+
−	~~5 things leaders can do to create a truly circular economy~~	+
−		+
−	~~Wood and the Circular Economy~~	+
−		+
−	~~Circular economy.~~	+
−		+
−	~~Embodied energy in construction.~~	+
−		+
−	~~Material resource efficiency in construction~~: ~~Supporting a circular economy~~	+
−		+
−	[[Category:~~Articles_needing_more_work~~]]	+

Editor at 07:15, 21 July 2025

2025-07-21T07:15:44Z

← Older revision		Revision as of 07:15, 21 July 2025
Line 51:		Line 51:
	-----		-----
	This article was issued via Press Release as "Are UK businesses leaving money on the table? Wrap and OC&C strategy consultants find significant value creation opportunities for businesses adopting circular living." dated July 17 2025.		This article was issued via Press Release as "Are UK businesses leaving money on the table? Wrap and OC&C strategy consultants find significant value creation opportunities for businesses adopting circular living." dated July 17 2025.
		+
		+	How the circular economy drives a healthier future in the built environment
		+
		+	Can the circular economy transform the world’s number one consumer of raw materials?
		+
		+	Five things leaders can do to create a truly circular economy
		+
		+	Avoiding the landfill tax by embracing the circular economy
		+
		+	Transforming the world number one consumer of raw materials with the circular economy.
		+
		+	Circular economy - transforming the world’s number one consumer of raw materials
		+
		+	A social, circular economy
		+
		+	How do current policies support a transition towards a circular economy in the built environment?
		+
		+	Circular economy and design for change within the built environment: preparing the transition
		+
		+	International trends and the circular economy
		+
		+	Design for deconstruction - unlocking the circular economy
		+
		+	Circular economy in the built environment
		+
		+	5 things leaders can do to create a truly circular economy
		+
		+	Wood and the Circular Economy
		+
		+	Circular economy.

	Embodied energy in construction.		Embodied energy in construction.
		+
		+	Material resource efficiency in construction: Supporting a circular economy

	[[Category:Articles_needing_more_work]]		[[Category:Articles_needing_more_work]]

Editor at 06:56, 21 July 2025

2025-07-21T06:56:18Z

← Older revision		Revision as of 06:56, 21 July 2025
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	[[File:Wrap_CE_report_press_1000.jpg\|link=File:Wrap_CE_report_press_1000.jpg]]		[[File:Wrap_CE_report_press_1000.jpg\|link=File:Wrap_CE_report_press_1000.jpg]]

−	= Are UK businesses leaving money on the table? =	+	= [https://www.wrap.ngo/resources/report/are-uk-businesses-leaving-money-table-creating-value-through-circularity Are UK businesses leaving money on the table?] =

	Wrap and OC&C strategy consultants find significant value creation opportunities for businesses adopting circular living.		Wrap and OC&C strategy consultants find significant value creation opportunities for businesses adopting circular living.
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	* Study of 200 businesses shows how others can improve their financial performance and protect future operations by going Circular		* Study of 200 businesses shows how others can improve their financial performance and protect future operations by going Circular
	* 60% of businesses surveyed design products for durability or repairability		* 60% of businesses surveyed design products for durability or repairability
−	* New report asks Are Businesses Leaving Money on the Table?	+	* New report asks [https://www.wrap.ngo/resources/report/are-uk-businesses-leaving-money-table-creating-value-through-circularity Are Businesses Leaving Money on the Table?]

	A new report assessing 200 UK businesses and 1,500 consumers has revealed how a growing number of Circular Living strategies are helping many to improve their financial performance and mitigate against future uncertainties linked to climate change.		A new report assessing 200 UK businesses and 1,500 consumers has revealed how a growing number of Circular Living strategies are helping many to improve their financial performance and mitigate against future uncertainties linked to climate change.

−	Produced by global environmental action NGO WRAP and OC&C Strategy Consultants the report Are Businesses Leaving Money on the Table? – Creating Value through Circularity examines how a range of Circular Living strategies are now becoming more commonplace in UK boardrooms.	+	Produced by global environmental action NGO WRAP and OC&C Strategy Consultants the report [https://www.wrap.ngo/resources/report/are-uk-businesses-leaving-money-table-creating-value-through-circularity Are Businesses Leaving Money on the Table? – Creating Value through Circularity] examines how a range of Circular Living strategies are now becoming more commonplace in UK boardrooms.

	It shows how early adopters are benefiting from revenue growth, competitive advantages and cost saving – since 2020, circular industries have been growing 3.1%pts faster than linear industries and circular-native businesses have been growing up to 2x faster than linear competitors. And warns that many are missing out and risk future disruption linked to supply chain insecurities if they continue business as usual.		It shows how early adopters are benefiting from revenue growth, competitive advantages and cost saving – since 2020, circular industries have been growing 3.1%pts faster than linear industries and circular-native businesses have been growing up to 2x faster than linear competitors. And warns that many are missing out and risk future disruption linked to supply chain insecurities if they continue business as usual.
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	The report highlights multiple opportunities through a range of real-life case studies:		The report highlights multiple opportunities through a range of real-life case studies:

−	Designing lasting products with repairability offers commercial benefits of fewer returns, lower warranty claims, strong brand equity and engages customers beyond the purchase through repair services, upgrades and resale programmes.	+	* Designing lasting products with repairability offers commercial benefits of fewer returns, lower warranty claims, strong brand equity and engages customers beyond the purchase through repair services, upgrades and resale programmes.
		+	** Miele design products with a 20-year life expectancy compared to the 10-15-year market average allowing the company to command a price premium of 25-50% on competitors.
		+	** Currys repair service allows it to compete with online players who don’t repair. It carried out 1.4m repairs in 2023/4 comprising 15% of revenue.
		+	* Rental and product-as-a-service (PaaS) are helping businesses extract more value from products.
		+	** Philips offers hospitals MRI scanners as a service, not equipment. This delivers operational and commercial value with 35% of issues resolved remotely with an 82% first-time fix rate reducing downtime by 14%, unlocking 135 extra hours of scanner availability per year. Now 24% of revenue is Circular today (+c.10ppt vs. 2020 when the service launched).
		+	** Optimising production and inventory
		+	** Lidl UK uses AI to improve fresh food forecasting. Lidl has been able to reduce store waste by 43% since 2016, avoiding more than 9k tonnes of waste.
		+	** Refurbishment and resale are becoming commonplace.
		+	** Apple’s certified refurbished programme uses value-add services (authentic parts only, AppleCare+) to extract higher residual value (c.85% vs third-party refurbishers). Apple refurbished 12.8m devices in 2023, contributing 3% sales volume.

−	~~Miele design~~ products with a ~~20-year life expectancy compared to the 10-15-year market~~ average ~~allowing the company to command a~~ price ~~premium of 25-50% on competitors~~.	+	The report assesses public uptake of Circular Living habits and found that 78% of people participated in at least one Circular activity in the last year (excluding recycling). It found that while 43% of people would happily pay more for products and services with a lower environmental impact (+13% average price uplift), messaging about environmental impacts alone is not enough to mean they will, and economic and convenience factors are critical when developing circular business alternatives.

−	~~Currys repair service allows it~~ to ~~compete with online players who don’t repair~~. ~~It carried out 1.4m repairs~~ in ~~2023/4 comprising 15%~~ of ~~revenue~~.	+	To support the publication of Are Businesses Leaving Money on the Table – Creating Value through Circularity, WRAP and OC&C Strategy Consultants hosted a business workshop to explore three key aspects for introducing circular business models – Consumer Adoption, Operational Adaption and Circular Product Design. Held at Decathleon’s head office in London, a panel session chaired by WRAP Chair Sebastian Munden included Clare Wood of Stewart Investors, Chris Allen of Decathlon, Mairi Fairley of OC&C and Jen Emerton of WRAP.

−	~~Rental~~ and ~~product~~-as-~~a-service (PaaS) are helping businesses extract~~ more ~~value~~ from products.	+	WRAP is a global environmental action NGO catalysing policy makers, businesses and individuals to transform the systems that create our food, textiles and manufactured products. Together these account for nearly 50% of global greenhouse emissions. Their goal is to enable the world to transition from the old take-make-dispose model of production to more sustainable approaches that will radically reduce waste and carbon emissions from everyday products. To do so sustainability challenges are examined through the lens of people’s day-to-day lives and create solutions that can transform entire systems to benefit the planet, nature and people. Their work includes: UK Plastics Pact, UK Food and Drink Pact, UK Textiles Pact and the campaigns Love Food Hate Waste and Recycle Now. We run Food Waste Action Week and Recycle Week.

−	~~Philips offers hospitals MRI scanners as a service~~, ~~not equipment~~. ~~This delivers operational and commercial value with 35%~~ of ~~issues resolved remotely with an 82% first-time fix rate reducing downtime by 14%~~, ~~unlocking 135 extra hours of scanner availability per year~~. ~~Now 24% of revenue is Circular today (+c.10ppt vs~~. ~~2020 when the service launched)~~.	+	Founded in 1987, OC&C Strategy Consultants is a leading global strategy consulting firm that brings clear thinking to the most complex issues facing today’s management teams. OC&C’s client roster includes some of the world’s most respected companies throughout the retail, consumer goods, leisure & hospitality, media, technology, industrial products and services and private equity sectors. For more information about OC&C Strategy Consultants, please visit occstrategy.com.

−	~~Optimising production~~ and ~~inventory~~	+	-----
		+	This article was issued via Press Release as "Are UK businesses leaving money on the table? Wrap and OC&C strategy consultants find significant value creation opportunities for businesses adopting circular living." dated July 17 2025.

−	~~Lidl UK uses AI to improve fresh food forecasting. Lidl has been able to reduce store waste by 43% since 2016, avoiding more than 9k tonnes of waste.~~	+	Embodied energy in construction.
−		+
−	~~Refurbishment and resale are becoming commonplace.~~	+
−		+
−	Apple’s certified refurbished programme uses value-add services (authentic parts only, AppleCare+) to extract higher residual value (c.85% vs third-party refurbishers). Apple refurbished 12.8m devices in ~~2023, contributing 3% sales volume.~~	+
−		+
−	The report assesses public uptake of Circular Living habits and found that 78% of people participated in at least one Circular activity in the last year (excluding recycling). It found that while 43% of people would happily pay more for products and services with a lower environmental impact (+13% average price uplift), messaging about environmental impacts alone is not enough to mean they will, and economic and convenience factors are critical when developing circular business alternatives.	+
−		+
−	To support the publication of Are Businesses Leaving Money on the Table – Creating Value through Circularity, WRAP and OC&C Strategy Consultants hosted a business workshop to explore three key aspects for introducing circular business models – Consumer Adoption, Operational Adaption and Circular Product Design. Held at Decathleon’s head office in London, a panel session chaired by WRAP Chair Sebastian Munden included Clare Wood of Stewart Investors, Chris Allen of Decathlon, Mairi Fairley of OC&C and Jen Emerton of WRAP.	+

	[[Category:Articles_needing_more_work]]		[[Category:Articles_needing_more_work]]

Editor at 06:01, 21 July 2025

2025-07-21T06:01:59Z

← Older revision		Revision as of 06:01, 21 July 2025
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−	[[File:~~Wrap CE report press 1000~~.jpg]]	+	[[File:Wrap_CE_report_press_1000.jpg\|link=File:Wrap_CE_report_press_1000.jpg]]

−	= Are uk businesses leaving money on the table? =	+	= Are UK businesses leaving money on the table? =

	Wrap and OC&C strategy consultants find significant value creation opportunities for businesses adopting circular living.		Wrap and OC&C strategy consultants find significant value creation opportunities for businesses adopting circular living.
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	Catherine David, WRAP CEO explains, “Circular Living strategies are now firmly established in many businesses – large and small - but many more are missing out on the benefits they offer. Here we show how Circular Business Models can build resilience, unlock growth and help secure customer retention by staying relevant in an ever-changing marketplace. Our report highlights the key strategies and rewards they’re delivering and is essential reading for any business wishing to future-proof itself.”		Catherine David, WRAP CEO explains, “Circular Living strategies are now firmly established in many businesses – large and small - but many more are missing out on the benefits they offer. Here we show how Circular Business Models can build resilience, unlock growth and help secure customer retention by staying relevant in an ever-changing marketplace. Our report highlights the key strategies and rewards they’re delivering and is essential reading for any business wishing to future-proof itself.”

−	[[File:~~Wrap CircEc report cover 1000~~.jpg]]	+	[[File:Wrap_CircEc_report_cover_1000.jpg\|link=File:Wrap_CircEc_report_cover_1000.jpg]]

	The report shows that awareness of Circularity is relatively high in businesses and details how it’s helped improve financial performance, mitigate against supply chain risks, opened new business opportunities and enabled businesses to become more policy compliant.		The report shows that awareness of Circularity is relatively high in businesses and details how it’s helped improve financial performance, mitigate against supply chain risks, opened new business opportunities and enabled businesses to become more policy compliant.

Editor at 05:09, 21 July 2025

2025-07-21T05:09:43Z

← Older revision		Revision as of 05:09, 21 July 2025
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		+	[[File:Wrap CE report press 1000.jpg]]
		+
	= Are uk businesses leaving money on the table? =		= Are uk businesses leaving money on the table? =

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	Catherine David, WRAP CEO explains, “Circular Living strategies are now firmly established in many businesses – large and small - but many more are missing out on the benefits they offer. Here we show how Circular Business Models can build resilience, unlock growth and help secure customer retention by staying relevant in an ever-changing marketplace. Our report highlights the key strategies and rewards they’re delivering and is essential reading for any business wishing to future-proof itself.”		Catherine David, WRAP CEO explains, “Circular Living strategies are now firmly established in many businesses – large and small - but many more are missing out on the benefits they offer. Here we show how Circular Business Models can build resilience, unlock growth and help secure customer retention by staying relevant in an ever-changing marketplace. Our report highlights the key strategies and rewards they’re delivering and is essential reading for any business wishing to future-proof itself.”
		+
		+	[[File:Wrap CircEc report cover 1000.jpg]]

	The report shows that awareness of Circularity is relatively high in businesses and details how it’s helped improve financial performance, mitigate against supply chain risks, opened new business opportunities and enabled businesses to become more policy compliant.		The report shows that awareness of Circularity is relatively high in businesses and details how it’s helped improve financial performance, mitigate against supply chain risks, opened new business opportunities and enabled businesses to become more policy compliant.

Editor: Created page with "= Are uk businesses leaving money on the table? = Wrap and OC&C strategy consultants find significant value creation opportunities for businesses adopting circular living. ..."

2025-07-21T04:59:34Z

Created page with "= Are uk businesses leaving money on the table? = Wrap and OC&C strategy consultants find significant value creation opportunities for businesses adopting circular living. ..."

New page

= Are uk businesses leaving money on the table? =

Wrap and OC&C strategy consultants find significant value creation opportunities for businesses adopting circular living.

* Study of 200 businesses shows how others can improve their financial performance and protect future operations by going Circular
* 60% of businesses surveyed design products for durability or repairability
* New report asks Are Businesses Leaving Money on the Table?

A new report assessing 200 UK businesses and 1,500 consumers has revealed how a growing number of Circular Living strategies are helping many to improve their financial performance and mitigate against future uncertainties linked to climate change.

Produced by global environmental action NGO WRAP and OC&C Strategy Consultants the report Are Businesses Leaving Money on the Table? – Creating Value through Circularity examines how a range of Circular Living strategies are now becoming more commonplace in UK boardrooms.

It shows how early adopters are benefiting from revenue growth, competitive advantages and cost saving – since 2020, circular industries have been growing 3.1%pts faster than linear industries and circular-native businesses have been growing up to 2x faster than linear competitors. And warns that many are missing out and risk future disruption linked to supply chain insecurities if they continue business as usual.

Catherine David, WRAP CEO explains, “Circular Living strategies are now firmly established in many businesses – large and small - but many more are missing out on the benefits they offer. Here we show how Circular Business Models can build resilience, unlock growth and help secure customer retention by staying relevant in an ever-changing marketplace. Our report highlights the key strategies and rewards they’re delivering and is essential reading for any business wishing to future-proof itself.”

The report shows that awareness of Circularity is relatively high in businesses and details how it’s helped improve financial performance, mitigate against supply chain risks, opened new business opportunities and enabled businesses to become more policy compliant.

Ewan Parry, Parter at OC&C Strategy Consultants, said "Our research uncovered that businesses pursuing circularity are benefiting much more than just improving their “green credentials”. Adopting Circularity can unlock real commercial value across a wide range of businesses, from driving new revenue streams, to boosting customer retention and loyalty, whilst also providing supply chain efficiencies. While circular initiatives are not one-size-fits-all, we’ve seen that when circular strategies are carefully designed and targeted, they can deliver tangible commercial benefits to businesses. For many companies, the next step is moving from awareness to action: embedding circularity in ways that supports long-term growth and competitive advantage."

Circular Living Strategies separate value creation from spiralling overconsumption of virgin raw materials. It is a design-make-reuse approach that helps to reduces waste and carbon emissions from products. For businesses, it means optimising design, prolonging product life and enabling effective recycling through more resource efficient production methods, and circular business models. For people, Circular Living is about purchasing with greater consideration and extending product life through repair and resale.

WRAP and OC&C Strategy Consultants found that circular design initiatives are the most common Circular strategies within the businesses assessed, with 60% now designing products for durability or repairability. Investors were also found to be seeking out circular business models. The report identified 184 financial investments made in circular economy ventures in 2023, an increase of 42% on 2022. Investment volume growth saw a 34% per annum rise between 2018-22.

It identified eight common value drivers where circularity delivers tangible commercial impact across a wide range of businesses. These generate additional revenue streams, provide competitive differentiation, unlock new customer segments, increase consumer and brand loyalty, increase supply chain resilience, reduce costs, meet sustainability regulation / targets and meet board / investor requirements.

The report highlights multiple opportunities through a range of real-life case studies:

Designing lasting products with repairability offers commercial benefits of fewer returns, lower warranty claims, strong brand equity and engages customers beyond the purchase through repair services, upgrades and resale programmes.

Miele design products with a 20-year life expectancy compared to the 10-15-year market average allowing the company to command a price premium of 25-50% on competitors.

Currys repair service allows it to compete with online players who don’t repair. It carried out 1.4m repairs in 2023/4 comprising 15% of revenue.

Rental and product-as-a-service (PaaS) are helping businesses extract more value from products.

Philips offers hospitals MRI scanners as a service, not equipment. This delivers operational and commercial value with 35% of issues resolved remotely with an 82% first-time fix rate reducing downtime by 14%, unlocking 135 extra hours of scanner availability per year. Now 24% of revenue is Circular today (+c.10ppt vs. 2020 when the service launched).

Optimising production and inventory

Lidl UK uses AI to improve fresh food forecasting. Lidl has been able to reduce store waste by 43% since 2016, avoiding more than 9k tonnes of waste.

Refurbishment and resale are becoming commonplace.

Apple’s certified refurbished programme uses value-add services (authentic parts only, AppleCare+) to extract higher residual value (c.85% vs third-party refurbishers). Apple refurbished 12.8m devices in 2023, contributing 3% sales volume.

The report assesses public uptake of Circular Living habits and found that 78% of people participated in at least one Circular activity in the last year (excluding recycling). It found that while 43% of people would happily pay more for products and services with a lower environmental impact (+13% average price uplift), messaging about environmental impacts alone is not enough to mean they will, and economic and convenience factors are critical when developing circular business alternatives.

To support the publication of Are Businesses Leaving Money on the Table – Creating Value through Circularity, WRAP and OC&C Strategy Consultants hosted a business workshop to explore three key aspects for introducing circular business models – Consumer Adoption, Operational Adaption and Circular Product Design. Held at Decathleon’s head office in London, a panel session chaired by WRAP Chair Sebastian Munden included Clare Wood of Stewart Investors, Chris Allen of Decathlon, Mairi Fairley of OC&C and Jen Emerton of WRAP.

[[Category:Articles_needing_more_work]]