Corporate Design - Revision history

Designing Buildings: Redirected page to Brand guidelines in the construction industry

2020-12-06T08:26:08Z

Redirected page to Brand guidelines in the construction industry

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Designing Buildings: Redirected page to Brand guidelines

2014-12-15T14:29:17Z

Redirected page to Brand guidelines

← Older revision		Revision as of 14:29, 15 December 2014
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−	Your corporate design can help you to reach your target market. This is why it is important to give a lot of thought to each element of how you present your brand visually. The right combination of factors can attract potential clients to you and help to ensure that they remain loyal because they like being associated with your brand.	+	#redirect:[[Brand_guidelines\|Brand_guidelines]]
−		+
−	~~== Use a clean, simple Logo ==~~	+
−		+
−	~~Most logos that are memorable are also simple and clean and they are [http~~://www.overnightprints.co.uk printable] of all products you know in an appealing readable way. For example, the Mercedes-Benz logo is used on everything from billboards to newspaper ads. It looks good whether it is utilized in a large or small format because of the simplicity and beauty of its design. The auto manufacturer's brand adds meaning to the logo and that is what you want to achieve with good corporate design.	+
−		+
−	~~== Create brand objectives ==~~	+
−		+
−	~~Decide how you want your organisation to be seen in the marketplace. This means that customers must see you as the only company with the solution to their problems.~~	+
−		+
−	~~== Use typography that best matches your brand ==~~	+
−		+
−	Companies present their brand in a way that helps their target customers to identify with them. An organisation that is conservative will do well by using a traditional font, such as Arial in all of its business documents. However, most organisations are better off sticking with typefaces like Helvetica because these are always readable whether they are used on websites, banners or company brochures. This is an important point to speak about in the [~~http://www.designingbuildings.co.uk/wiki/Consultation_process consultation process~~].	+
−		+
−	~~== Deliver quality ==~~	+
−		+
−	~~Quality should be an obvious part of your brand to guarantee a high [http://www.designingbuildings.co.uk/wiki/Design_quality_for_buildings design quality~~]~~. Invest in high quality images and ensure that your website, social media profiles and other media reflect quality.~~	+
−		+
−	~~== Select the right colours ==~~	+
−		+
−	Choose colours that send the right signal about your brand. If you choose red as part of your company's colours, think of how it will be interpreted by potential clients. Similarly, purple, white, gray and other shades all have an effect on how your market sees you. The right colour can push consumers to buy more of your goods whenever they see your logo on a product.	+

	[[Category:Cost_/_business_planning]]		[[Category:Cost_/_business_planning]]
	[[Category:Design]]		[[Category:Design]]
−	[[Category:Products_/_components]]	+	[[Category:Products_/_components]] [[Category:DCN_Product_Knowledge]]

Maurice Fletcher: Created page with " Your corporate design can help you to reach your target market. This is why it is important to give a lot of thought to each element of how you present your brand visually. The ..."

2014-12-02T15:03:40Z

Created page with " Your corporate design can help you to reach your target market. This is why it is important to give a lot of thought to each element of how you present your brand visually. The ..."

New page

Your corporate design can help you to reach your target market. This is why it is important to give a lot of thought to each element of how you present your brand visually. The right combination of factors can attract potential clients to you and help to ensure that they remain loyal because they like being associated with your brand.

== Use a clean, simple Logo ==

Most logos that are memorable are also simple and clean and they are [http://www.overnightprints.co.uk printable] of all products you know in an appealing readable way. For example, the Mercedes-Benz logo is used on everything from billboards to newspaper ads. It looks good whether it is utilized in a large or small format because of the simplicity and beauty of its design. The auto manufacturer's brand adds meaning to the logo and that is what you want to achieve with good corporate design.

== Create brand objectives ==

Decide how you want your organisation to be seen in the marketplace. This means that customers must see you as the only company with the solution to their problems.

== Use typography that best matches your brand ==

Companies present their brand in a way that helps their target customers to identify with them. An organisation that is conservative will do well by using a traditional font, such as Arial in all of its business documents. However, most organisations are better off sticking with typefaces like Helvetica because these are always readable whether they are used on websites, banners or company brochures. This is an important point to speak about in the [http://www.designingbuildings.co.uk/wiki/Consultation_process consultation process].

== Deliver quality ==

Quality should be an obvious part of your brand to guarantee a high [http://www.designingbuildings.co.uk/wiki/Design_quality_for_buildings design quality]. Invest in high quality images and ensure that your website, social media profiles and other media reflect quality.

== Select the right colours ==

Choose colours that send the right signal about your brand. If you choose red as part of your company's colours, think of how it will be interpreted by potential clients. Similarly, purple, white, gray and other shades all have an effect on how your market sees you. The right colour can push consumers to buy more of your goods whenever they see your logo on a product.

[[Category:Cost_/_business_planning]]
[[Category:Design]]
[[Category:Products_/_components]]