About Alex Harvie
Alex Harvie specialises in devising and implementing communications and marketing strategies to drive perception change.
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 Marketing and perception change
Alex has worked on large-scale complex regeneration projects, she has also devised communications strategies for high-profile organisations and has worked on politically-sensitive projects for government organisations and nation states.
 Current role: Head of Marketing, Wembley Park
Alex is responsible for devising a communications strategy to change perceptions of the £800m, 85-acre site around the National Stadium and establish it as a popular London district. Working with Wembley's complex stakeholder groups to create multi-layered communications programmes which deliver strategic corporate objectives while simultaneously engaging at community level. Working in traditional media, digital and social media, events, PR, installations, films and publishing.
 Past projects
'Splendour of Iran' a three-volume study offering unprecedented insights into one of the world's most enduring civilisations, created to redefine the nation's identity.
Barking Riverside, the largest development in the Thames Gatway, establishing a coherent written style and producing three design statements submitted as planning condition documents for Bellway Homes.
LOCOG/British Airways - managing a unique and complex partnership project to create the award-winning 'Murray Mound' Live Site in the River Lea on the Olympic Park.
'September 11 Memorial Garden', a book for families of British victims of 9/11 commissioned by DCMS.
RIBA Good Practice Guide 'Marketing your practice', a chapter setting out the publishing options for architectural practices, explaining the stages and work involved in different routes.
 Articles on Designing Buildings Wiki
All articles published on this site reflect Alex's views alone.
Featured articles and news
Watch one of the first documentaries by the acclaimed Adam Curtis, examining the substandard system building of the 1960s.
Take a look at the tech start-up that could transform construction design and communication.
This house in Barcelona uses an innovative new facade tiling system to blend into the landscape.
The origins, evolution and future of Level 3 BIM.
For new and returning Urban Design students, check out our article list divided up into the modules you'll be studying.
Report states that health of urban dwellers could be significantly improved by rethinking transport design.
The Kremlin, the centre of Russian power, includes some of the country's finest architecture.
Report launched outlining steps for a national infrastructure system that is efficient, sustainable, and delivers until 2050.
A review of Justin Bere's concise and well-presented introductory guide to Passive House.
This article describes in detail the tender process for a typical commercial construction contract.
'The filing cabinet' which was labelled one of the best British buildings of the 21st century.