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Last edited 17 Aug 2016

The Movement, Greenwich


In October 2015, U+I Group completed The Movement, a vibrant, highly-sustainable and truly mixed-use scheme located on the former Greenwich Industrial Estate in East London. The 2.2 acre site is in a prime position adjacent to Greenwich DLR and Mainline Station.

Developed with award-winning architects HLM and Studio Egret West, and in close consultation with Greenwich Council, The Movement comprises:

  • 181 residential apartments.
  • 358 student apartments.
  • A health and fitness club.
  • A Convenience food store.
  • A Nursery.
  • 7,000 sq ft of business incubator and start-up units

This accommodation is located along a new public, pedestrian-friendly street connecting the DLR with Norman Road.


Planning permission was granted in April 2011, and U+I started on-site in June 2012.

U+I signed a joint venture agreement with Willmott Dixon, who delivered the 181 new homes, including affordable and shared ownership apartments, as well as the health, retail and nursery facilities.McLaren delivered the student accommodation. The 104-bedroom business hotel on Greenwich High Road has been pre-let to Travelodge and is now open for business.

The on-site energy centre provides renewable energy and there more than 400 spaces available for bicycles. The scheme is expected to generate £275 million for the local economy during its first ten years.

Project data:

  • Date acquired: 2010
  • Date completed: Oct 2015
  • Value: £110m
  • Architect: HLM Architects, Studio Egret West
  • Development partners: Royal Borough of Greenwich


--U and I

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  • U+I - The Movement, Greenwich