This article needs more work. To help develop this article click 'Edit this article' above.
Email marketing can be one of the most cost-effective ways to reach out to a large number of people all over the world. But steer clear of renting or purchasing lists to pad your email marketing database. Not only do you not know if the emails you have purchased are all for your target market, but the lists can actually hurt your deliver-ability rates and ultimately your reputation. Always try to build your list organically.
Find the right frequency for your mailings. If you don't contact your customers often enough, they will forget about you and are likely to unsubscribe when they do receive another mailing. If you contact your customers too often, they will become annoyed. About once a week is generally considered to be the optimum.
Tell a story with your email marketing campaign. You must think about how to grab the readers' attention. Tell a story that involves success in your business that will intrigue them, and gives you an opportunity to get new customers.
To keep your email recipients engaged, use different sequences for different types of readers. For example, if you get an email address from a sale, that customer should receive a very distinctive welcoming email. If readers aren't getting what they want from emails, then they simply won't read them.
Program your email messages to include the recipient's name in the subject line or body of your message. An email message that includes the recipient's name will feel much more personal. This sense of connection will make them more inclined to read the email and more likely to follow links within it.
Use professional looking fonts. Though you may feel the need to unleash your creativity, try to refrain when it comes to your choice of fonts. Choose one of the most common fonts, that will assure proper display on the various devices that will be used to view your email.
Extra graphics can easily be blocked by filters and may be unnecessary and detrimental to your campaign. However, your company logo does need to be included in order to make things' consistent, familiar, and professional when you are in contact with prospective customers.
From time to time in your email marketing campaign, you should solicit active feedback from your subscribers. Ask them what they like about your emails, what new content they want to see, and how they think you could improve their experience. The information this process will bring you is very valuable. Use it to refine your emails and make your subscribers happier.
 Related articles on Designing Buildings Wiki
Featured articles and news
The origins, evolution and future of Level 3 BIM.
For new and returning Urban Design students, check out our article list divided up into the modules you'll be studying.
Report states that health of urban dwellers could be significantly improved by rethinking transport design.
The Kremlin, the centre of Russian power, includes some of the country's finest architecture.
Report launched outlining steps for a national infrastructure system that is efficient, sustainable, and delivers until 2050.
A review of Justin Bere's concise and well-presented introductory guide to Passive House.
This article describes in detail the tender process for a typical commercial construction contract.
What is energy storage, what are the different types and what is its future?
MAD Architects reveal their designs for a state-of-the-art concert hall in Beijing.
Take a look at BIG's designs for two twisting towers in New York City.
'The filing cabinet' which was labelled one of the best British buildings of the 21st century.